The influence of the light media and Beijing culture on the explosion of movies has caused the performance to break out. There are also students in the film and television class. Due to the lack of film content, profits are falling or even losing money.
Editor’s note: This article is from WeChat public account “Puffin Video (ID: htysda), author of the cookie, editor Xie Weiping.
As of October 15, according to the requirements of the A-share performance disclosure rules, a number of listed companies surrendered the performance report for the third quarter of 2019. According to the incomplete statistics of the pufferfish film and television archives, there were 15 film and television companies that issued performance forecasts. . If these 15 film and television companies are regarded as a film and television class, then according to the performance (score), students in the film and television class can be roughly divided into five categories.
The first category is the outstanding students who are represented by the light media and Beijing culture. The media and Beijing culture confirmed the income of “Where” and “Wandering Earth” in the third quarter, which made the two companies In the third quarter, there was an explosive growth. The third quarter net profit of Light Media reached 970 million yuan, and the net profit of Beijing culture in the third quarter increased by 75 times.
The second category is the decline of the performance of Wanda movies and mango super media. In fact, the results of Wanda Movies and Mango Super Media have been excellent in the third quarter, but compared with the past, Q3 has declined. This is also the reason for the decline in their positioning, some of which are due to insufficient content in the third quarter.
Data Sources Announced by listed companies, the red numbers in the table are negative, representing a net profit loss or a year-on-year decline
The third category is represented by Dianguang Media and Hualu Baina, and the results have changed from poor to excellent. Dianguang Media and Hualu Baina not only turned losses into profits in the third quarter, but also achieved a turnaround in the first three quarters. In the cold winter of the film and television industry, it is not easy.
The fourth category is poor students represented by Huayi Brothers, Happiness Blue Ocean and Great Wall Film and Television. All three companies are turned from profit to loss. The performance of Huayi Brothers, which used to be the “first film and television stock”, is the most obvious decline. In 2018, the loss was close to 1 billion yuan, and there was still no improvement in 2019.
The fifth category is the flight performance of the new culture and Huace film and television. Although the third quarter is profitable, compared with the same period last year, it is impossible to confirm the decline or growth. To be cautious, the results used in this article are based on the companiesThe lowest value in the announcement.
The light media and Beijing culture of the top students have produced the explosion movie
In the performance report of 15 film and television companies, the two most eye-catching companies are undoubtedly the light media and Beijing culture. It can be said that they are well-deserved students in the film and television industry. This year’s two most popular films, “Where” and “Wandering Earth” brought significant changes in the profits of the two companies.
In the third quarter, Light Media invested and released 7 films including “Galaxy Tutoring Class”, “Where is the Devil’s Angel”, “Little Wish”, “My and My Country”, and confirmed in a single quarter. At the box office of 6.601 billion yuan, the most sudden contribution of this is undoubtedly the film “Where”, as of now, “Where” in the mainland box office reached 4.97 billion yuan. The new milestone of “Where” is an important influence on the brand image and revenue of the light media.
Another Beijing student culture, finally confirmed the income of “Wandering Earth” in the third quarterly report, which made Beijing Culture Q3 net profit reach 156 million yuan, and also let the semi-annual report still in a loss of Beijing culture, not only in Net profit in the third quarter increased by 75 times year-on-year, and the net profit in the first nine months also doubled year-on-year.
Although the results of Light Media and Beijing Culture in the third quarter and the whole year are very bright, it is not enough to give them peace of mind. Due to the monolithic contribution of “Where”, the net profit of Light Media Q3 accounted for 90% in the first three quarters. According to the announcement of Beijing Culture on August 4th, the income of Beijing Culture in “Wandering Earth” is 240-280 million yuan, which means that, after deducting the profits brought by “Wandering Earth”, the loss of Beijing Culture Q3 in other projects. It has reached 100 million yuan.
Although the main business of Light Media and Beijing Culture is film and television investment and distribution, but because the domestic company’s grasp of film quality control has not reached the level of standardized output, which makes the difference in return on investment of different films huge, For example, in the case of light and Beijing culture, there is a revolutionary movie that can fundamentally change the profitability of listed companies. For the light media and Beijing culture, it is worth considering whether the future can produce high-return movies such as “Where” and “Wandering Earth” to maintain performance growth.
Comparing the two companies, we can also see some differences in investment between Light Media and Beijing Culture. “Where” and “Wandering Earth” are the top 2 and more than 4 billion movies in the mainland at the box office this year. “Which” has brought a net profit of 1 billion yuan to the light media.The contribution of “Wandering Earth” to Beijing culture is only 240 million yuan. Light Media is more controllable in the investment of “Where” and retains more investment shares. Beijing culture is investing in high-cost films such as “Wandering Earth” and has chosen to diversify risks, leaving only a partial share.
Another move worthy of attention in Beijing culture is that it will acquire 100% of Beijing Dongfang Shanshui Co., Ltd. with its own funds of 840 million yuan, on the one hand to create “studio + director studio + film and television entertainment” The development of the film culture industry on the one hand, and the use of the acquired land on the other hand, to develop more projects for the tourism business of Beijing culture. From the perspective of Beijing culture, it can also be seen that the film industry is generally lacking funds. Beijing culture that can produce 840 million in cash is really rich.
Other film classmates who are plagued by missing movie content
Light media and Beijing culture were affected by the explosion of movies, which led to the outbreak of performance. There were also students in the film and television class. Due to the lack of film content, profits fell or even lost.
Wanda Film achieved a net profit of 2.82-339 million yuan in Q3, and the net profit of the first three quarters reached 770 million yuan. This achievement has been excellent in the film and television industry. However, as a top student, Wanda Movies should also meet higher requirements. Wanda Films has added glory to Wanda movies last year after its joint-listed Wanda film. This year, it has dragged down Wanda movies and became the main reason for the decline in Wanda movies.
The net profit of Wanda Movies in the third quarter fell by 40%-50% year-on-year due to the decrease in the main control projects of film and television this year. Last year, Wanda Movies invested and released in the third quarter, “I am not a drug god”, “Xihong City’s richest man”, “Bring my brother away” and “Anti-corruption storm 3” and other films, especially “take my brother away” The success of the small-cost movie has brought quite a lucrative profit to Wanda Movies.
While this year’s Wanda Movies has invested in and released films such as Silent Witnesses and Full-time Masters’ Glory, the market reaction is not very good. In addition, the success of the Chinese New Year file “Chinatown Detective 2” last year,The Wanda movie achieved an operating income of 796 million yuan in the first half of the year, and only 237 million yuan in the first half of this year decreased by 70%. Although Wanda Film is still a high-quality company with its cinema business, the instability of film and television content output also puts some pressure on its short-term performance.
Another well-respected film classmate is Huayi Brothers. The loss in the third quarter was 270 million yuan. The loss in the first three quarters was 670 million yuan. On the one hand, Huayi Brothers was affected by the lack of film content. In view of the decline in real entertainment revenues from the combination of film and business travel, it has also brought certain performance pressure to listed companies.
The films released by Huayi last year include high-end box office films such as “Fanghua” and “Predecessor 3: Goodbye Predecessor”, and this year’s high-profile “Gossip” failed to be released in the summer file as scheduled. After the change of the wish, the box office was not ideal, which made Huayi’s performance in the third quarter still disappointing. If the two films of “Gossip” directed by Guan Hu and “The Only Knowing” directed by Feng Xiaogang can be released in the fourth quarter, it is expected to improve the lack of content of Huayi Brothers.
What is the performance of the film and television class in dramas, comprehensive games and other subjects?
In addition to the film, in the subjects of TV dramas, variety shows and games, what kind of performance does the film class have?
Perfect World and Mango Super Media Although the third quarter results showed a slight decline, but for the whole year, the growth is still very obvious. After the perfect world stripped the cinema from the listed company, it was no longer dragged down by the cinema, and in the context of the game copyright number being relaxed compared to last year, through the joint game with Tencent, the game was learned from Tencent, making both revenue and profit There is improvement, and the results are very bright.
Mango Super Media was affected by the delay in the broadcast of key variety shows and film and television programs. The overall performance growth in the third quarter slowed down. However, due to the rapid growth of mango TV advertising, operators and members, the overall performance of the first three quarters The growth is very good.
The two film studios, Hualu Baina and Dianguang Media, have different reasons for their growth. The net profit growth of Hualu Baina is mainly caused by the strengthening of management to actively expand new customers. In addition, the release of TV dramas is the core of its revenue. The main reason for the loss of profit of Dianguang Media was the increase in revenue and profit of advertising, games and hotels.
There are two film and television classes in the TV series that deserve to be emphasized. One is the Tangde film and television influenced by Fan Bingbing, and the other is the happy blue ocean of the main business of the theater.