Users who open QQ reading or starting a book today can hardly ignore the 7-day limit banner of the home page “Star Wars”, and there may be an illusion of entering the Disney official website. On October 16th, Yuewen Group and Disney China officially announced the establishment of Star Wars brand cooperation, and the digital platform of 40 Star Wars Chinese version novels on the online reading is part of this cooperation.

When reading the text and working with Disney, you may be able to put it into the cross-border ranks, not to mention the cooperation or the Star Wars series, which always gives me a breakthrough dimension in the world of comprehension to fight with aliens in minutes. The feeling of the wall. However, in the system of reading texts, online literature has long been confined to the novel itself, but it means creating a complete IP industry chain from web-based to video and games. Compared with Disney, which also builds an entertainment empire based on IP, it is not difficult to see two. The similarities of the people, even if it is said that it is too early to read the text in Disney, but this time the hand is not against.

To be honest, although Star Wars is a palace-level work in popular pop culture, many people still only stay at the stage of “heard but not understand”. Early Star Wars movies have not been built in the mainland for decades. The huge universe and complex character relationships, timelines, etc., make Star Wars in China lack the same mass base as in the West, and the series of films have been tepid in the Mainland.

Therefore, when Disney wants more Chinese to understand the Star Wars culture, the Chinese copyright opening of the novel is obviously only the most basic means. In cooperation with the Chinese users who taste and like it, Disney wants The localization of the Star Wars, this is also the cooperation between the two sides.