Vanke’s stock assets transformation next stop: TOD, Science and Technology Park, Wenchuang Park, industrial town, old change

October 27, Vanke released a new product in Shenyang – Vanke · Hongmei Chuangyuan, which will become the first project of the Vanke Northern Region Cultural and Creative Products Department, will build a market for large-scale urban building renovation on the basis of core businesses such as residential development and commerce, bringing new growth points.

This project, which covers an area of ​​about 62,000 square meters, will be built into Shenyang’s “798” and become a business card for the city. Liu Xiao, senior vice president of Vanke Group and CEO of the Northern Region Headquarters, said at the press conference that “Today’s Chinese cities have entered the era of cultural creation. In the stage of housing renovation, culture is not a supporting role, but has become the mainstream of development.”

“Resurrection” factory, leaving culture

Vanke was the first developer to predict the real estate industry to enter the “second half”. After Liu Xiao took over the Vanke Northern Region, he proposed the “6+X” strategy in 2016 and officially entered the urban stock market. “6” is urban renewal, commercial real estate, long-term rental apartment, decoration business, community supporting service business and financial business.

Wanke creates

In the urban renewal section, Vanke’s northern region has proposed five main layout directions, namely “five engines”, namely “TOD, Science and Technology Park, Wenchuang Park, Industrial Town, and Old Reform”.

Liu Xiao revealed in the 2018 Beijing Vanke Times Center Media Open Day that the Vanke Northern Region plans to increase its investment in asset-restructuring in the three-year (2018-2020) year with an investment rate of 10 billion yuan. The goal is After three years, it holds a stock-to-asset transformation project of 40-50 billion yuan. After the completion of the Beijing Times Center, the next major focus is the Wenchuang Industrial Park.

After one year, Vanke Hongmei Creative Park was officially released. The predecessor of Hongmei Wenchuang Garden is Hongmei MSG Factory, located in the famous “industrial zone” in the old Tiexi area of ​​Shenyang. It is a well-known enterprise in Shenyang. In 2014, the Hongmei MSG Factory declared bankruptcy. The past glory was like a glimpse of the past, and the rows of factories were dilapidated, leaving only 13 industrial plants in the park. Among them, the earliest batch of buildings was built in 1939 and has a history of 80 years.

The development history of Hongmei MSG is closely related to the historical track of Northeastern industry. It has experienced changes from the old industrial area to “investment but Shanhaiguan”, and finally became a waste factory to be demolished or transformed.

“I proposed the design of Wenchuang Garden more than two years ago. It is based on this initial intention. This initial heart is that we must grasp the basic changes of the times when Chinese cities enter the era of cultural creation.” Liu Xiao said, doing Wenchuang Garden The first heart is to “ensure that it is historical inheritance and protection, to use it in protection, to protect it in use, to protect it from use, and to continue it for a long time. It only uses the protection that we will leave to future generations.” It’s an endless regret.”

Wanke creates

Second is “I hope to use our strengths to optimize in space layout. We are not only providing culture in a venue, but creating communication between cultures. We believe in the exchange of culture through the stage of providing cultural IP. Can create new content.” “For the past 35 years, Vanke believes in one sentence, that is, ‘unsuccessful enterprises, only the enterprises of the times’.” Vanke will follow the times.

Liu Xiao said that the opportunity to promote the revitalization of the Northeast requires a new generation of information technology, the integration of new energy and industrial technology, the integration of emerging industries and traditional industries, “Wanke is more like an ecological platform enterprise, introducing various resources into the Northeast, And it has a multiplier effect.” And this cooperation model is also in line with Vanke’s positioning of its “urban and rural construction and life service providers.”

The Northeast has an industrial and cultural foundation. There are a large number of buildings to be updated, and enterprises need to invest in new industries to realize revitalization. Vanke has seen opportunities. It is reported that in only one year, Vanke has signed strategic cooperation agreements with Shenyang, Changchun, Dalian and other cities. The cooperation between Dalian Municipal Government and Vanke is expected to total investment of 45 billion yuan.

Amazing 300 days

Opening a new cultural factory from an uninhabited old factory, Vanke•Hongmei Wenchuang Garden took 300 days.

Vanke invited the design masters of Japan, Aoki Hiroshi, and the German Pietraz to design, and to continue the art processing. According to different ages and damage levels, construction workers accurately assessed and repaired 1 Wenbao building and 5 historical buildings for repair and protection.

The original fermentation plant, which was built in 1945, was transformed into an art museum, retaining the three-arch design of the old factory building and the original fermenter, as the historical exhibition of the MSG factory, and the other two as the landmark sculptures of the park. Beside the gate, show the glory of their industrial age; the dilapidated buildings are numbered in order of bricks, and then rebuilt according to the number, recreating the industrial age block.

As of now, the park has been introducedIP symbols such as Shenyang Imperial Palace, Lu Xun Academy of Fine Arts, and Shenyang Conservatory of Music. Vanke hopes to use the cultural power to turn “Hongmei Wenchuang Garden” into a “city-level living room” on the apex, through art exhibitions (popular art museums), music performances (cool show), bookstores (most beautiful bookstores), The museum (Taste Museum) and other content have become the driving force for activating the cultural life of the community, providing the public with a high-quality public cultural space, connecting life, art and industry in tandem, providing a new source of vitality for urban evolution.

In each cultural space, Vanke refines its functions, not only to provide entertainment content, but to choose a model in which industrial chains are gathered and complemented, so that the park enterprises can continue to grow. For example, the 16# building, which is planned as an art complex, consists of four functional sections: Art Exhibition + Artist Exchange + Art Derivative Incubation + Art Training, which can be seamlessly connected.

Wanke creates

Liu Xiao said that we have also seen the development of Chinese cities in history and experienced the stage of spreading cakes. We have seen that China’s urban development has given the cultural development a full space, new industries, new shopping malls, new The living environment appears. “We see today in Tiexi and in Shenyang and in many places in Beijing and Shanghai, China’s urban development has entered the stage of asset asset transformation, using the historical stock of the past to transform and develop. In this development model, culture is often not Supporting roles, culture is often the dominant factor, and culture often becomes the mainstream of development.”

In the space development business with cultural content as the core, Vanke proposes to be a “one town and two parks”, namely, sports town, Wenchuang Park, and Science and Technology Park. These functions are the industries that the city needs after the industrial age. . In the northern regions, such as Shenyang, Beijing, Qingdao and other cities, has entered a new round of urban upgrading, Vanke is looking for more opportunities.