Explosive single time cool, return crematorium

Editor’s note: This article comes from WeChat public account “ brain body ” (ID: unity007), author Tibetan fox, the original title is: Double eleven is over, but AI’s return “dummy trip” has just begun.

Starting at 0:00 on the 12th, the double eleven return wave will come with a hot search!

The sales data of major e-commerce platforms have broken through the history records at the same time. The baby who grabbed hundreds of millions of lights and smashed oil will soon be sent back to the warehouse after the busy business and express delivery. train.

Businesses certainly don’t have to sit still. They have wisely created a new word – defensive delivery. That is to use the way of packing and delivery overnight, to prevent the impulse to retreat after the order! Let you order a refund, but the delivery is fast.

However, the policy of superimposing freight insurance, free postage for members, no reason for seven days, and other bells and whistles, plus the elimination of the association, industry and commerce, and the media, in most cases, consumers will not be able to refund smoothly. problem.

Using AI to manage

What’s interesting is that the whole world is a consumer, and foreign e-commerce users have also thought of a trip. According to surveys, as many as 40% of Black Friday shoppers will eventually buy something that they regret. Overseas logistics company UPS’s quarterly delivery return rate increased by 15%.

Although the platform is all about the return rate, or want to cover it. However, whether it is doing real-time research around, or the retail industry is wearing a vest, the “return crematorium” that has been promoted is often at least two or three times higher than the normal level. It is an indisputable fact.

So I came up with a bold idea – relying on AI to cool down the return rate, is it not reliable?

Return rate: The e-commerce killer behind

Return rate, like a tumor attached to an e-commerce. It is benign when it is kept at a reasonable level. However, once it encounters a “hotbed” such as a large shopping festival and platform loopholes, it will rapidly expand and continue to absorb the healthy nutrients of the industry.

Whether B2C or C2C, the logistics cost of secondary delivery, the packaging cost of plain loss, and the silent cost of pre-consultation and after-sales treatment, today, when the profit margin is gradually thinning,It is the unbearable weight of the seller.

The big business is like a listing platform, and it can’t be ignored. Previously, Amazon announced that it would permanently close customer accounts with too high return rates. A user who only refunded 5 orders a year also received a notification email for the account to be closed. Some “high-risk” users were also specially sent an email asking them to explain why they would return the order.

Sorry, there is no “I don’t want it / seven days no reason / free try on” service~

Not every platform can be as hard as Amazon. Of course, it may be because the knife did not fall on the neck. After all, President Trump has personally urged the postal minister Brennan to double the courier service fee for Amazon and other companies. This is simply “it is sick to kill it.”

Imagine that even Amazon’s well-known global fulfillment center can’t hold back the return rate. Can China still have a few lucky geese in the retail competition market?

Using AI to manage

In addition to the impact on the platform itself, the large-scale logistics park as a guarantee system is everywhere, and the high-frequency vehicle access and concentration problems directly bring the traffic pressure of the entire city.

Not to mention the impact of other people’s shopping experience (many returned items are re-issued to other buyers), lowering the overall order fulfillment efficiency of the industry (receipt slower), the safety risks of fresh food and medicines, etc. There is also a waste of resources such as fuel, which has caused the public to focus on environmental issues in the field of e-commerce.

The “repentance right” is one of the consumer rights, and it is understandable that it is returned. For platform operators and social forces, how to minimize the impact is a nerve-racking thing.

What is the cure for AI?

Today, we have long been accustomed to a variety of AI techniques in life, face recognition, voice interaction, smart beauty, urban brain… but to solve a global universal, large and complex Question, can AI do it? How to see how it is the same as “indecision, quantum mechanics” is a routine in the name of science and technology.

If fitted