The “radish” in the “difficulties” has been supported by all parties.
Editor’s note: This article is from the WeChat public account “Retail boss reference” (ID: Lslb168), author Wan Deqian produced.
Core Guide
•Li Yang, the founder of the radish, answered the recent “difficulties”;
•More than 40 suppliers of radish have been publicly signed “Strong”;
• Consumer message support, store or reply to business as soon as possible.
On Friday (November 22), the incident concerning the major operational crisis of Hefei fresh operators’ radish has been significantly reversed and adjusted in the past two days.
It has been rumored that the supplier went to the Hefei Hefei headquarters to discuss the arrears, and the employees broke the information on the salary extension. In the past two days, suppliers have expressed their official response and will continue to support the operation and supply of radish. According to the understanding of “Retailers’ Internal References”, most of the employees who have stayed in radish have returned to their posts and continue to work normally.
A lot of members or consumers who stayed in the radish also commented on the official customer service channel of the radish, indicating that they would continue to support and support the radish. Part of the radish franchise store, the owner hangs a banner of “strong radish” to show his attitude.
More importantly, at noon today (November 25), “Retail Boss Internal Reference” was informed of the personal response from Li Yang, the founder of the radish, specifically mentioning responses to several key sensitive issues.
Founder Li Yang responded to the outside world
For the main reason for the current dilemma of radish, Li Yang said that the company is mainly expecting the overall growth of urban expansion, store revenue, business development and technology upgrade, but there is no speed in organization management and business curing. Keeping up, the company has “increased blood” (the capital consumption is too fast).
And his main work and hard work focus in these days, mainly invested in several efforts to solve the problem of “immediacy.” Including continuing to communicate with investors who may be willing to invest; looking for strategic partners to increase corporate liquidity; planning debtThe way of cooperation of the right holders; dealing with sudden problems of the company.
In general, according to Li Yang’s reply, Li Yang’s four major power affairs are all related to “money”. For the ultimate goal of solving the problem, Li Yang’s four-point effort, the probability of a high probability may be any method, as long as it can solve the current problem of the capital chain.
Including the need to find new investors first, if not, find a large retail company to buy shares in the “takeover”, while seeking their own strength to continue independent development. Behind this statement, you can boldly guess the next direction of staying radish: either new financing, waiting for acquisition, or even all employees to upgrade to a partner.
The above reasonable speculation for the radish is based on Li Yang’s ultimate goal of “self-rescue” for the status quo – as long as the company can continue to exist, any method can be discussed.
Because Li Yang described his status in the past few days, he specifically mentioned that “the radish is like my child. I only hope that he can live healthy. If he can give him a better life, I am willing to help him.” Find a better family.”
Moreover, he said that he did not take “bankruptcy liquidation” into consideration from the beginning. It is “thinking from the very beginning, how to do our utmost to recover the company’s business and recover the losses of consumers, suppliers, franchisees, partners and radishes.”
His reason is that he thinks that the fresh retail model of radish is what consumers need, and he himself cannot bear to see the loss of people who support the radish.
For the next step of self-rescue reform of the radish, Li Yang said that after receiving the feedback from consumers and suppliers, his information on the radish model will be organized in the company, business objectives, team Do more work on capacity building. For the business line that consumes a lot of money, he will compress and cut it in time.
But the market of 19 cities in Anhui, Jiangsu, Henan and Hubei provinces has been expanded, he will insist not to give up. However, follow-up attention to the operation quality and growth of a single store is higher than the overall GMV growth of the radish, which is also emphasized by Li Yang. For a company that is currently in a peak crisis, the goal of this statement is small, and it is not easy to achieve it. At the same time, for the stores, business lines and categories, the necessary “slimming” will be carried out based on the previous “steps are big”.
In response to the most critical question of the capital chain, Li Yang strongly stated that there was no false data and unsettled funds for the financing of more than 700 million yuan of angels and A rounds. As for less than half a year (the A round of financing of the radish was officially announced in June this year), the consumption of more than 700 million yuan was exhausted, mainly because “we are too high expectations and demand for growth, underestimating the fresh ‘burning’ The money’s speed is so much that it consumes too much. This is where we use the wrong one.”
Li Yang’s wording “use wrong” is equal to the totalThe above mentioned business lines, stores, categories and these “steps too big” problems, as well as the “lag” of organizational management and team building.
Suppliers & Consumers are still working
Support information from suppliers and local consumers in Hefei has emerged intensively. Among them, nearly 40 suppliers of radish, jointly signed and sealed, said that they still regard the radish as a trustworthy partner, and as always, support and push the radish to resume operation, expecting the radish to successfully solve the internal and external difficulties, continue win-win.
In the suppliers who support the recovery operation of the radish, there are many agents or sales companies in Mengzhou including Mengniu, Nestle, Yili, Six Walnuts, Unilever, Haidilao, Apple, and Huawei.
These suppliers stated that:
1. It is rumored that all the suppliers of the suppliers rushed for materials, and the goods were out of stock as false information. According to statistics from all parties, there are still a large number of reserve sources available to support one month of sales. It is also expected that the radish will resume normal operation as soon as possible.
2. Although all the parties have the payment for the radish, they are still in a state of control and still support and firmly believe that the radish can survive the crisis, and Nirvana is born again!
The picture shows the public signature seal supported by the radish supplier
At the same time, today (November 25) morning, the radish customer service team resumed office and re-launched.
As of 12 noon today, the radish customer service background received a lot of “support, support” messages from consumers. Some consumers mentioned: “We have a lot of balances and we look forward to opening up as soon as possible. If we resume business, will our *** store still open? Although the crisis is not mature enough, we still support you!” /p>
Others include some of the franchisees who also advertised at the door of the store to express their support for the radish.
The picture shows the support and comments of the owners and consumers of the radish shop
Attachment: Founder and CEO of the radish Li Yang Q&ARecord
This morning, Li Yang, the founder and CEO of the radish, responded to the attention and breaking news of the radish in the past two days. Among them, there are many key issues including the cause of the problem, the excessive consumption of the last round of financing, and the self-help method. It is worth noting that the internal mail or external response of the radish in the past few days, there is no “discontent” or evasion against the outside world, always at the beginning of each reply, “thanks to the outside attention and support” Opening language.
The following is the full text of Li Yang’s personal Q&A reply for the official radish:
1. What happened to the radish? What difficulties have you encountered?
Li Yang: The core problem is that our expectations for the company’s growth and development are too high, but we have not kept up with the organizational management and the curing speed of the business, resulting in the company’s blood loss. The growth here includes four aspects of growth – cities, stores, businesses, technology, and the four are mutually reinforcing.
The increase in stores means that more cities need to be expanded. The growth of single stores requires more business, and the improvement of business requires more technical input. But the growth of the four cannot be achieved by capital alone.