If the fresh e-commerce is compared to a track, then the track is not only full of flowers, but also full of mines.
Editor’s note: This article is from WeChat public account “Positive solution” (ID: zhengjieclub ), the author is solving the problem.
The buried mine is still going to explode.
As early as July this year, there was media exposure, and the fresh commerce merchants stayed in the radish and closed the store.
Unfortunately, rumors have become far ahead of the prophecy. On November 22nd, the official WeChat public account of the radish issued a statement acknowledging that the operation was in trouble.
The store is closed, the supplier is in arrears, the layoffs are unpaid, and the user balance cannot be taken out. Why do fresh e-commerce companies frequently explode?
1. Unicorn, falling from a height
The official website information shows that the radish was founded in October 2015 and is the national Internet fresh e-commerce platform.
The radish is the main feature of “home door” and “parity”. Users can place orders through the mobile app one day in advance, and the next day they can pick up fresh products at the door of the nearby community.
This “pre-sale + self-raising” “online + offline” model is indeed more attractive than ordinary fresh e-commerce.
In June 2016, the first store of the radish was opened in Hefei Xiyou Road. In August 2018, the store broke through 100 stores, and the monthly order exceeded 1 million orders, and the angel round investment of 10 million US dollars was obtained.
After this, the radish began to expand rapidly, and entered the 19 cities of Anhui, Jiangsu, Hubei, and Henan provinces. The number of stores exceeded 1,000, and the monthly orders exceeded 10 million.
On September 4, 2019, the radish was selected into the Hurun Research Institute’s “2019 Second Quarter Hurun China Potential Unicorn”, which is considered to be a unicorn with a valuation of over $1 billion.
(Still radish was selected as “2019”