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Why is the “Big Tiger” box office full of “Two Tigers”?

Editor’s note: This article is from WeChat public account “One Entertainment Watch” (ID: yiyuguancha) , author Dewey, editor Mao Shiyang. Reprinted with permission.

The end of November 2019 last weekend, the box office of the mainland film market was 3.474 billion yuan, a decrease of 262 million yuan compared with the same period last year, a drop of 7%. However, the box office in 2019 has reached 59.511 billion yuan, which is only 1.2 billion yuan away from the box office of 60.6 billion yuan last year. New records for the box office of Mainland movies are set to hit soon.

The domestic film market accumulated 520 million yuan at the 47th weekend. Although Frozen 2, which was shown for two weeks, had a bad reputation, it still won the box office championship with 187 million yuan. The popular domestic film “Two Tigers” performed poorly and it was released on November 29. The first weekend’s box office was only 138 million yuan, ranking second.

▲ Stills of “Two Tigers”

Gathering Ge You and Zhao Wei’s comedy movie “Two Tigers” is about to premiere, it has become a “concerned” incident a month ago. Ge You starred in comedy, and Zhao Wei’s first film work for many years became the focus of discussion. As the producer and distributor of the film, the light media has also customized precise and rich marketing methods for the film. “Two Tigers”, which was expected to hit 500 million + box office, is now tepid.

This can’t help but surprise the audience. The top comedy star is in the town, and the domestic comedy movie targeted by the publisher is only worth 250 million box office? Why is the “Big Tiger” box office full of “Two Tigers”?

Why does “Two Tigers” “explode like” full “?

“Two Tigers” is the second work of young director Li Fei, edited and directed by him. The story began in 2016 and was completed in 2017.

At the 2018 FIRST Film Festival, Li Fei met Zhao Wei, invited her to be the producer of “Two Tigers”, and starred in the film’s female No. 1 “Zhou Yuan”. After being introduced, Ge You has become one of the two leading men in the film, “Zhang Chenggong.”

The producer Zhao Wei also bluntly stated at the film meeting that Xiao Zhan is the hottest actor and singer at the moment, and has a strong appeal among young people. He invited his singers to sing propaganda songs to attract more young audiences.

Aiming at the sinking markets in the third and fourth tier cities, “Two Tigers” was launched on November 22 and launched national roadshows in Wuhan, Shijiazhuang, Chengdu and other cities for 8 days and 8 cities.

“Two Tigers” has also been actively participating in popular social activities since the file was set, increasing the continued popularity of the film. On June 16th, director Li Fei took “Two Tigers” to the red carpet of “Weibo Movie Night” 2019 to share film creation fun and promote the film. That night, Li Fei also won the most anticipated director award.

On November 19, the main creator of “Two Tigers” also participated in the opening ceremony of the 28th Golden Rooster Awards. Director Li Fei and senior filmmakers such as Zhang Yimou, Jackie Chan, and Zhang Guoli talked about their creative journey and also promoted “Two Tigers” “The truth, goodness and beauty of the small and medium characters convey the theme of positive energy and great feelings.”

It can be seen that no matter from the actor’s popularity in “Two Tigers”, the film’s promotional activities in the past six months. All are actively preparing for the film to become a “Burst”. However, the result is that a film that assembled top star celebrities and cooperated with accurate and comprehensive marketing strategies has only 250 million yuan of ticket warehouse space in China.

So what’s wrong with the video?

Is the “nondescript” theme annoying to third- and fourth-line audiences?

As of press time, “Two Tigers” had a total of 144 million box office sales in 4 days. According to the data of Beacon Professional, the gender audience is as high as 71.4% for women and only 28.6% for men. Although the film is set in a dual male mode, it has not attracted the attention of more male audiences.

In terms of audience age, 20-24 years old still reaches 33.2% of the main group, and 25-29 years old ranks second at 26.4%. The filmmakers who want to break the circle under the age of 19 are only 8