100 trial-and-errors is more important than 10,000 hours of practice.

In the mainstream context of China, innovation is often considered to be an optimization and update under external pressure. But in fact, it originates from the “innovation” of modern western Corresponds to a future-oriented linear view of time, which emphasizes the inadvertent changes made in small details to break the existing framework.

In early November, Elephant delivered a speech at the 2019 Asian Design Management Forum and Life Innovation Exhibition (ADM), describing the innovation rules summarized from the three things: the rise of Amsterdam, the Florence Renaissance, and the discovery of Darwin’s theory of evolution. And effect.

Elephant believes that “ 100 trials and errors is more important than 10,000 hours of practice ” for innovation.

The following is the content of the talk, enjoy:

As a professional investor, my job seems very simple on the surface, that is to look at the project. My team and I have fewer than a few thousand projects each year. The process of seeing a project every time is actually the process of identifying innovations. I have painstakingly selected twenty or thirty of these thousands of projects to carry out. Note that there are still many cases of misjudgement and falsification.

So investors are most concerned about innovation. They are natural researchers and discoverers of innovation. They are also the most motivated to know what the innovation password is, but unfortunately, our understanding of innovation is still nothing more than a mud claw. Argue things.

Innovation is difficult to identify and capture because it is a complex system. The general characteristic of complex systems is that the whole is greater than the simple linear sum of its components. In many cases, the whole seems to develop on its own, almost separate from the characteristics of the constituent individuals. Even if we know how the constituent individuals interact, we are unlikely to predict the behavior of the entire system they comprise. This overall system behavior is called “flooding behavior”, that is, the characteristics exhibited by a system are very different from the characteristics exhibited by the simple addition of its constituent individuals.

I happened to go to the Netherlands and Italy some time ago, and I was particularly curious about the history of these early European city-states. I found that the history of cities and the development of companies are very similar. The rise and prosperity of a city also depends on accidents. Or a series of innovations.

A herring made Amsterdam rise

What I want to share today is the rise of the city of Amsterdam, and this is my first story about how innovation originated.

Ambulance in the 11th century was a marshland across the sea from Scotland. It was rich in herring and was a small village with only a few hundred fishermen until 1345. 1345 was a special year. This year, a record of human civilization