Using AI to combat “go to work and touch the fish”, it is better to use “flexible labor” to cure the root cause.

When you receive a cup of coffee on Costa or Starbucks, you may not think that the creator of this cup of coffee may be a freshman in a college. You can quickly find a part-time job in such a multinational company that will provide them with rich social experience. In China, there are as many as 50 million college students, and 25% of them will choose a part-time job during their studies as a way to accumulate social experience. In addition to college students, young people who have already entered the society also like this flexible working form. For young people who like freedom, resist class, and have rich skills, it is more efficient and cost-effective to choose multiple jobs. Forms of work.

At the same time, policies are increasing the popularity of flexible employment. In the past, the biggest concerns of flexible employment groups were insurance, provident fund, and social security issues. In August 2019, the State Council required governments at all levels to introduce policies to support the platform-based gig economy and encourage companies to sign electronic contracts with flexible practitioners. Employees are free to choose to pay basic endowment insurance. With the promotion of various parties, the flexible employment group is constantly expanding, and the proportion of young people is gradually increasing. The tangible results of flexible employment in reducing costs and increasing profits have also been discovered by more and more companies. Already, more than 90% of companies will adopt flexible employment methods to complete part of the work more efficiently. From this change, the Youth League saw opportunities and outstanding strength in young people.

Break the information wall at both ends of B and C and see new opportunities in the industry

Deng Jianbo, the founder and CEO of the Youth League, shares the needs and pain points of young people. When looking for a part-time job as a college student, he saw the need for reliable part-time work by young people, including himself, and felt the same as the B side. Difficulties of information exchange for enterprises; Deng Jianbo’s work experience in a part-time intermediary company has truly seen the information gap between a reliable part-time job and young people. It is in this contradiction that Deng Jianbo found an opportunity and established Part-time platform, Youth League.

In 2015, The mobile Internet has entered an explosive phase. Deng Jianbo found that at the cusp of corporate transformation, the demand for flexible employment by B-side enterprises has increased sharply. The flexibility of the three major industries of the Internet, media and retail Employers have soared to 52% of the domestic flexible employment market. Young people with active thinking and better acceptance have become the preferred group of B-ends, and have also become the main force in the flexible employment industry. In this rapidly growing labor demand In front of it, the Youth League believes that it is the best strategy to seize C-side users with high-quality services and leverage the C-side resources to leverage the majority of B-side enterprises.

At present, the consistent characteristics of young flexible employment groups are short work cycles and jobs.The frequency of replacement is high. In view of such characteristics, there are a large number of types and numerous types of positions on the Youth League platform. The Youth League has relied on such resources to continuously expand the awareness of part-time jobs for young C-end users and increase Not only the young people’s part-time enthusiasm, but also greatly increased the user’s stickiness to the platform. Currently, there are more than 15 million registered users of the Youth League platform. In addition to serving the C-end, the strategies for the B-end have also been continuously improved, and together they have established a leading position for the Youth League.

In 2015, the Youth League introduced two killer-level management aids: “cloud-based push” to provide outsourcing for phased projects, and cover time attendance, time calculation, payroll, insurance purchase, etc. The internal employment management system “Qingtuanbao” has focused on the integration of recruitment. By creating a comprehensive basic service and building a “one-stop” flexible employment recruitment service model, it has improved the operating efficiency of B-end enterprises. It also provides more guarantee for part-time groups with college students as the main body. The seamless connection between the two ends has been completed from the root, and the information gap between supply and demand has been resolved.

Observation + | C-end moves B-end, and the Youth League relies on Ali to create

Focus on young people and use high-quality services to link supply and demand sides

At present, there are two groups of crowd portraits of the Youth League platform users: post-95s and post-00s, accounting for more than 50% of the total platform number. Insighting the needs of the younger generation of users, the Youth League started from the three aspects of content, service and experience, forming a differentiated advantage of the platform.

For young C-users, high-quality jobs are extremely attractive, but in the opinion of the Youth League, the massive supply of jobs is not enough. The authenticity of the jobs also needs attention. At present, Through the strict review of posts, the Youth League guarantees the reliability of the posts. In terms of protecting the rights and interests of practitioners and optimizing the work experience, the Youth League also has corresponding actions. In the past, due to strong professional mobility, companies generally did not purchase insurance for part-time employees, and most young people with the highest acceptance of flexible employment also lacked such a sense of self-protection and assumed more work risks. In response to such problems, the Youth League has taken on the sense of responsibility that the head players should bear. In addition to routinely urging companies to enroll for flexible practitioners, the platform also cooperates with Cathay Insurance to provide job seekers with 3,000 yuan part-time wage protection and 100,000 Yuan personal protection.

Among many free part-time platforms, the content matrix created exclusively by the Youth League is also a special service favored by young people. At present, the Youth League platform has a total of 250 jobs in 16 categories. Compared with other part-time platforms, the Youth League distinguishes itself from simple and crude “part-time tools” and transforms them into comprehensive “contents” “Platform”, while providing part-time positions, has created a content community centered on part-time evaluation and new career recommendations. In this community, in addition to adding “Famous Enterprise Zones” for boutique posts to meet the general needs of young people, the Youth League also launched a “fun part-time” section, which will be similar to a series of “dog food trial officials”, “B & B Experience Officer” and “Volunteer Travel” highly attractive “Wonderful” positions are introduced into the platform to help young people access novel industries and find growth opportunities in fun. In addition to salary, with unique experience and special experience, gain More valuable “hidden income.”

That is, in such comprehensive guarantees and services, the Youth League has gradually emerged and has become a part-time platform trusted and loved by young people. On the Youth League platform, the user’s usage habits have changed from “directed to find part-time jobs” to “swipe screens to browse part-time jobs”, and the frequency of use has also increased significantly. In addition, users can also share their personal part-time experience in the content section of the Youth League, encounter their own surprise careers, and gain more professional value.

Observation + | The C-end moves the B-end, and the Youth League relies on Ali to create a

Backing Ali, creating a complete “big ecology” for flexible employment

In order to better serve users, the Youth League has paid more attention to the construction of a large ecology of the flexible employment industry. And this concept happens to be similar to the giants-in February 2019, with its important position established in the industry, the Youth League got A $ 100 million B + round of financing by Ant Financial under Ali, which was on Alipay. Ali also docked part-time services in campus life to the Youth League, using the Youth League’s services to young people to broaden Ali’s entire ecological service boundary. At the same time, Alipay also gave strong support to the Youth League—the Alipay platform has 1.2 billion users, helping the Youth League ’s C-side Alipay applet users to grow exponentially. At present, the Youth League relies on Ali’s information distribution. With its integrated service capabilities, it has helped 400,000 companies to provide industrial empowerment, provided 140 million part-time job opportunities, and improved the past disadvantages of the flexible employment industry. In the process of freelance development, the format has been reshaped.

At the same time, relying on Alibaba Group’s sesame credit sub-system, the Youth League has also established a series of credit mechanisms. As a platform for communicating with both ends of B and C, the Youth League insists on maintaining the dual interests of the enterprise and job seekers at the same time. Therefore, while strictly reviewing corporate positions, it also has certain regulations and supervision for practitioners to remind practitioners. Attach importance to commitments and reduce the situation of releasing corporate pigeons.

Next, the Youth League wants to improve the platform’s credit mechanism while floating pricing on the wages of flexible practitioners and pay directly through Alipay to build a set of labor value recognition system in the flexible employment process. Through the adjustment of direct salary, remind the practitioners to ensure the quality of work after joining the job, form a mutual trust and benefit mechanism for both sides, and promote the healthy development of the entire ecology.

With the promotion of part-time platforms such as the Youth League, Amazon may no longer need to carry the pressure of “human rights violations” in the future, track employees ’work progress through a powerful AI system, and fight against workers’ passive lazy “mopping fish” Behaved, because every young person in the workplace can rely on a perfect and flexible employment system for multiple roles, use their own skills to achieve value in different jobs, under the circumstances of more work, “It will turn out to be worthless. For companies, recruiting a new person also eliminates the need for complicated screening, training, trial, and normalization processes. With credit scores on part-time platforms, they can better identify value, and the training cost of the company will be greatly reduced. This will be a redistribution of social labor force and a huge change to enhance the unit labor force.

The Digital Economy 2.0 Report predicts that in the next 20 years, 400 million people in China will participate in the flexible employment model, accounting for 50% of the social workforce, but want to serve such a large incremental market, Players on the flexible industry track will be more severely tested-but there is no doubt that relying on a platform that has formed a huge service architecture to build a complete closed-loop ecosystem will be the most vital and distinguishable The choice of advantages, On this way, the Youth League obviously has seen more clearly and has gone further.

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