This article is from the WeChat public account: Bundo Network Television (ID: guduowlj) , author: late boat, the original title: “industry survey | behind younger, is” misreading “of the literary plan”, the cover from: Oriental IC

Writer Zhang Li (pseudonym) I once encountered an unprofessional project docking. A film and television company’s literary plan invited her to participate in the creation of a spy war drama project, but this is not her area of ​​expertise, and such “unprofessional” literary planning is not uncommon.

According to Zhang Li, she and many of her colleagues have encountered many young people who entered the film and television company as literary planners when they graduated from college. In terms of professionalism, these young and inexperienced literary planners have suffered a lot of criticism when they are connected with the screenwriters.

Director Li Ang told Guduo that a lot of screenwriters’ friends and Weibo mentioned that there had been some conflicts during the communication with literary planning. “This kind of situation does happen very often, but I really don’t want this to be a common phenomenon.” The reason is that there are some differences in the good and bad practices of the literary planners themselves, and partly because of the unclear responsibilities on the production chain.

We must know that the content production chain of the film and television industry is intertwined, complex and changeable. The screenwriters and producers responsible for the script receive much more attention than others. But looking at the cross-section of content production, imageView2 / 2 / w / 1000 / format / jpg / interlace / 1 / q / 85 “data-h =” 590 “data-w =” 1080 ” >

At the same time, excellent literary planning requires more comprehensive professional literacy and professional competence, and a reduction in the professional threshold does not mean a reduction in professional requirements. From the perspective of director Chen Weichen, an excellent literary plan can first take into account the director, screenwriter, and even the production perspective, so that the project has a strong operability from the planning stage.

“Served as inspiration library in the early stage of the project, and acted as a script doctor in the later stage. At the same time, the talented script opinions given by such talents are professional, so that the screenwriters and directors can be convinced. And the literary planning needs to have a very solid foundation and profound drama Cultural connotation, so that the works created will not be superficial. “

At the stage of screening screenplays, literary planning generally assumes the responsibility of rating screenplays and giving analytical opinions. “Whether your screenplay will eventually reach the boss will often depend on the planner’s view of the screenplay. , It ’s impossible to personally review every script. “

The scale of the film and television market is constantly expanding, and an industrialized production chain is also being established. Between the new and the old order, the function of literary planning required stability and stability, but the practitioners gradually became younger, and the profession was thus embarrassed.

“On the one hand, it is not a highly valued position or a high-paying position. Therefore, it is often not the best and experienced talents that are selected. On the other hand, it has a certain right to speak. This right is not to say how much can be done. How many things can be dropped. And often there is a conflict between the screenwriter and the screenwriter. The screenwriter feels that he has not been respected. The planner feels that if I do not give an opinion, the boss will think that I have not worked seriously. After the literary planner has certain experience and works accumulated Often they will transition to more important positions, so literary planning will usher in newcomers and continue to fall into the previous cycle of contradictions. “Director Chen Weizhen explained.

But it is worth noting that during the rapid expansion of the industry, the production logic of the content market has also undergone great changes. The enthusiasm of the IP market has spurred the wave of IP writers turning to literary planning, which is also invisible The role and standards of literary planning are being changed in China. On the other hand, the gap between network dramas is constantly narrowing, and the rise of self-made content on the platform is also starting to shift the industry ecology of literary planning to more industrialization and execution. At the moment when production logic changes, the attributes of literary planning are also changing subtly.

Compared with the primary screening function at the content level, the role of literary planning is more reflected in the “multi-line docking” of each chain. “In the promotion of the entire project, literary planning must communicate and dock at the level of investment promotion, distribution, publicity, and content production. These tasks are essential.” Decision makers have limited energies, and the entire production chain exists A large number of complicated dockings require literary planning to push the entire content production to a more process and industrialized direction.

Professional attribute changes under the IP boom

In fact, as an essential part of the industrialization of film production, the content division of literary planning has different requirements in different film and television companies. An obvious trend is that with the vertical development of content, the types of content responsible for literary planning are becoming more and more subdivided. According to the producer Mu Xuefeng, “Our company’s literary planning is divided into the types and forms of dramas, and they are mainly based on the three forms of Internet dramas, TV dramas, and movies, and the content types of TV dramas. The subject matter may be a little bit more melodic, and some may be a little bit more urban and emotional. “

Similarly, the aesthetic needs of professional dramas have increased, and the requirements for literary planning have also changed. In the creation of these plays, the film and television companies will cooperate with external planning teams or industry experts. “They will improve their professional reference opinions. For example, when we are doing legal drama, candidates for literary planning come from lawyers’ trade associations, law firms or courts, including dramas involving Internet entrepreneurship. People who really engage in the Internet are needed. “

At the same time, with the popularity of IP, many online novel writers have joined the literary planning industry, and this profession has also begun to exhibit different functional requirements. Li Rong, who had been a literary curator for three years, (pseudonym) told Guduo that when she first entered the industry, IP was hot, and she was mainly responsible for IP film and television Recommendation. “On the Internet or in a bookstore, I saw some novels, measured from its dimensions, character design, and its grasp of social topics and hotspots, and then came up with an adaptation plan, explaining why you recommend it, and Adaptation expectations, next is to match the appropriate screenwriter, director and actor. “

Li Rong, who has a background in writing online fiction, focuses more on the transition between fiction and script. In her opinion, due to the different carriers, the core expression of some literary IP needs to be coordinated during the conversion.

“Similar to some sweet pet essays, for example, it is not a core expression without positive energy. It is also a way of preaching to readers an attitude that requires people to take seriously whether it is love or career. But it may be in some screenwriters In the eyes, it’s just a little sweet love story. During this transformation process, how you can achieve coordination in the expression of screenwriters needs everyone to discuss together. For example, love dramas can be based on solid marriage lines and workplace lines. The implementation of the collection is more solid. During this period, the literary planning played an intermediate role in lubrication, and the project will progress more smoothly.

On the other hand, what needs to be seen is that the rise of youth culture has led to the expansion of young people’s right to speak, and the changes in social thoughts have also been reflected in the young audience ’s preference for the characterization of film and television dramas. This is also the advantage of young literary planning. In the expression of values, young literary planning can provide more forward-looking predictions.

“Taking a common drama conflict such as contract marriage as an example, the former screenwriter may have such a setting: The hero ’s grandma is seriously ill and wants to see the hero get married before dying. This logic Contract marriage does not work now. Although many female audiences like the stubborn contract marriage, its drama logic needs to be based on emotional independence and respect for women.

Li Rong also acknowledges the lack of experience in literary planning. “But the perspectives and possibilities offered by young people are also what audiences currently need.” The market is moving towards fragmentation, and the content market also needs “more diverse voices and possibilities.”