This article is from WeChat public account: star Capital (ID: yulezibenlun) , author: homes children, from the title figure: Oriental IC

A simple video studio, a modest and friendly host and a chattering guest, plus a sofa or two benches. In the process of objective interviews and open hearted answers, the two sides have reduced the distance between each other, and also allowed the audience to have a deeper understanding of the guests. This is a classic picture of a TV interview program 10 years ago.

In the Internet era, Jiang Sida will bluntly dislike the guests, and Xu Zhiyuan will ask the guests why they want to make vulgar TV shows with prejudice. At the same time, popular stars controlled by Internet public opinion and fans will try their best to avoid certain topics in the interview program. In order to ensure the visibility of the program, a series of interview programs combined with reality shows have emerged.

From TV stations to the Internet, from peace to sharpness, from casual to sensitive, and then from single to plural, as the market environment changes, the content of interview programs has also changed.

Three years ago, due to the suspension of “Super Interview” and “Three Men”, the interview program was sung. Many people believe that in the era of changing media channels, explosion of information flow and fragmentation, viewers no longer need interview programs. However, in the process of interviewing the production team of the entertainment capital theory matrix number star capital theory, we obtained a consistent view: It is precisely because of the explosion of entertainment content and the audience ’s aesthetic vertical that the market needs innovation awareness and value even more. Content form.

In the face of prudent celebrities, sharp netizens, discerning fans, and the existence of a huge database of known information, how to take the interview show to the next level is a huge problem.

From the studio to the outdoors, from TV to the Internet, the evolution of traditional interview programs

“The subtitles at the end of the film are not appropriate. The topic in this issue is very heavy. Pay attention to the words.”

“Sometimes a chat scene ends abruptly. In fact, you can go a little deeper.”

In the middle of last month, the production company of “Lu Yu has an appointment” held a small-scale watching conference for the new show “Yu Jian Later”, inviting familiar industry friends from program content to production to The direction of public opinion, which may be fermented, etc., comprehensively and “sharply” pointed out the problems that may exist in the sample.

“Tomorrow is about to start, we are thrilled and stunned.” As the team’s publicity leader said, this “Yu Jian Later” broadcast platform is Youku video, and also the first episode of the “Lu Yu You Yue” series Interview show on the Internet. In addition to the depth of the content itself, the viewers on the Internet port are younger and more expressive than TV stations. The feedback after the program is online will be immediately displayed in the barrage and comments. Is it possible to satisfy young people and let the production team of this old interview show rack their brains: “We really take it very seriously, so we invite friends who can tell the truth instead of touting to watch the film.”

“Yu Jian Later” is a documentary interview program, focusing on the people who once became the focus in a certain period, but gradually forgotten by the audience after the wave receded. For example, Yang Lijuan who chased Andy Lau in 2007 in a frenzy, Anwen who played Qingwen in the Dream of Red Mansions who had repaid ten million debts to her husband.

The idea of ​​such a program is undoubtedly innovative, but it is not easy to operate. The producer of energy transmission Xu Xiaozheng and the chief director Jin Wenjuan said: “The person or thing that could become the cusp of the year must have something to do with the social situation at that stage, the lifestyle of the masses and other aspects. Now using the new era From the perspective of presentation, we must find something that can arouse the emotions of the audience