This article is transferred from WeChat public account “ China Economic Weekly (ID: ChinaEconomicWeekly) “, author: Luo Yun , Picture: Visual China.
“What is the most expensive in the 21st century? Talent!” Ge You is making a comedy in the movie “A World Without Thieves”.
On November 29, Foshan City, Guangdong Province issued a notice to improve the housing policy for talents, and to “loose” the purchase restriction policy to attract talents. Then, on December 2, the Shenzhen-Shenzhen Special Cooperation Zone (hereinafter referred to as the “Shenshan-Cooperative Zone”) management committee issued a formal announcement ” “Unfreeze” the real estate market in the cooperation zone, and extract 30% of pre-sale residential housing to address the housing needs of employees in the cooperation zone.
The Guangdong property market at the end of 2019 can be described as changing rapidly. The previous second was still marveling at the speed of local real estate price adjustment in Foshan. In the next second, more than 2,000 people registered in good faith in a real estate in the Shenzhen-Shanshan cooperation zone.
Some outsiders believe that whether it is Foshan’s “loosening” of restricted purchases or the “thaw” real estate market in the Shenzhen-Shanshan cooperation zone, both belong to typical talent introduction policies. So, how did the market react after the new policies were introduced? What are the reasons behind the New Deal?
FOSHAN PURCHASEHouse threshold is lowered
On the evening of November 29, the Foshan Municipal Human Resources and Social Security Bureau and the Housing and Urban Construction Bureau jointly issued the “Supplementary Notice on Further Improving the Talent Housing Policy” (Next) (“Notification”) .
The notice clearly states that it is identified as A-card Foshan Card A (Advanced Talent Card) , B-card (Senior Talent Card) , C Card (Middle and Junior Talent Card) , T Card (Feature Talent Card) Talents enjoy Foshan City’s household registration policy; those who work in Foshan City and have bachelor’s degree or above, or middle-level workers and above professional qualification , The first purchase of a house is not subject to household registration and personal tax, social security deposit restrictions.
The previous policy was that household registration residents in Foshan were restricted to purchase 2 suites, and non-registered population was in the restricted area. Popular areas) To buy a house, you must provide a personal income tax payment certificate or social insurance payment certificate that has been accumulated in the city for more than one year in the two years before the date of purchase. If the cardholder does not have a house in the city, he can purchase 1 house in the restricted area.
Thus, after the notice is issued, except for the Guangdong Foshan Cardholders who can enjoy the resident registration policy of the household registration resident (2 suites can be purchased) , There are also a large number of talents who have a bachelor’s degree or above working in Foshan or intermediate qualifications and above. They will also realize the first “zero threshold” for buying a house.
On December 4, the Housing and Urban-Rural Development Bureau of Foshan issued an operational guide on the “Supplementary Notice on Further Improving the Talent Housing Policy”, which clarified that the number of talent purchase units is determined by the family.
Before the specific operation guide has been released, the “loose-tied” policy of purchase restriction has made Foshan’s property market eager to move. Many local real estates have heard the price rise, and the intermediary also issued “special car transfer” invitations to “undergraduate and above” people.
For real estateIssued posters such as “discount discounts can be canceled at any time” and “sold horses are sold at higher prices”. Huang Tao, general manager of Guangzhou Zhongyuan Real Estate Project Department, believes that many developers want to take advantage of opportunities after the restrictions on purchases are relaxed. Such practices are more of a gimmick. The real price increase is unlikely.
Although many real estates have been propaganda, according to previous media reports, the conditions of the Foshan Real Estate Marketing Center on November 30 were mixed and cold. Some projects were very crowded and others were deserted. Foshan Real Estate Network data show that as of 18:00 on December 1, the first weekend after the introduction of the New Deal, the city signed 815 new homes online, slightly higher than usual weekends, but there was no large-scale online signing.
Zhu Weide, director of the Foshan Zhongyuan Real Estate Strategy Research Center, told the China Economic Weekly that the new policy will have a greater impact on the restricted area of Foshan’s city center and Guangzhou-Foshan junction, and it will also be good for towns with good industrial development.
According to Ms. Min, a Foshan real estate agent under Shell Finding House, after the new policy was announced, a higher proportion of clients from Guangzhou and Shenzhen consulted. She said that the real estate project she is responsible for is located in Chancheng, and the transportation facilities in the future are relatively complete, and the current house prices are low, which has attracted many investors.
Commercial houses in Shenzhen-Shanshan special cooperation zone “thaw”
Compared to the “unbundling” of Foshan’s restricted purchases, the real estate market has experienced mixed conditions. After the real estate market in the Shenzhen-Shanshan Cooperation Zone officially “thaws”, a large number of prospective buyers are welcome.
The Shenzhen-Shanshan Cooperation Zone is located at the eastern end of the Guangdong-Hong Kong-Macao Greater Bay Area. It was formally established and started operation in 2011. The planning scope includes the four towns of Ebu, Xiaomo, Yaomen, and Chishi, Haifeng County, Shanwei City, and is located away from Shenzhen. It is about 60 kilometers to the east. It was originally jointly managed by Shenzhen and Shanwei. On December 16, 2018, it officially became the “10 + 1” district of Shenzhen, and Shenzhen was in charge of construction management.
Previously, in order to maintain the stable and healthy development of the real estate market in the Shenzhen-Shanshan Cooperation Zone and prevent real estate speculators from disrupting the normal market order, the real estate market in the Shenzhen-Shandong Cooperation Zone began to freeze in May 2017.
On December 2nd, the Shenzhen-Shanshan Cooperation Zone Management Committee (hereinafter referred to as the “Shenzhen-Shanshan Management Committee”) issued an announcement to start cooperation The commercial housing sales during the transition period means that the real estate market in the cooperation zone has officially “thawn”.
Announcement stipulates that households are restricted to purchase 2 sets of (including business apartments) , adult singles are limited to 1 set of (including the areas near Dongguan, Dongguan, Huizhou and Zhongshan) Therefore, this cooperation area will definitely attract residents from other areas in Shenzhen to purchase .
However, some citizens also have their own opinions.As a trans-regional “enclave”, the Shantou Cooperation Zone’s main function is to accept Shenzhen’s industrial transfer. Public infrastructure facilities are still to be improved, and it will not consider buying a property in this area in the short term.
According to the staff of the Real Estate Marketing Center, residents of the two real estates mentioned above can also pay for one-off purchases, provided that they comply with the local purchase restriction policies for 2 families and 1 single adult. Therefore, the cooperation zone can attract more than just Shenzhen citizens.
However, the announcement also has a stricter purchase restriction policy. The types of housing that are restricted for purchase include business apartments (Shenzhen’s other areas do not involve business apartments) , and it is clear that within 5 years from the date of obtaining the real estate right certificate The transfer is prohibited, that is, the purchaser must hold the property for a long time, and the Shenzhen-Shanshan Management Committee and Shenzhen Housing Authority will implement sales price guidance for commercial housing and business apartment projects.
Song Ding, director of the Tourism and Real Estate Research Center of the China (Shenzhen) Comprehensive Development Research Institute, said that the real estate market was revitalized to promote the vitality of the real estate market and promote economic development. After all, there are still policy restrictions and Shenzhen-Shandong cooperation The supply of the district is not large, so it will not have much impact on the entire Shenzhen real estate market.
The “talent battle” has begun in all directions
In fact, prior to this, Foshan has introduced a large number of talent support policies.
For example, the “Opinions on the Implementation of Foshan Talent Development System and Mechanism Reform” issued last October proposed that the city’s financial investment should be no less than 100 million yuan to improve the funding of talent teams and the introduction of leading talents. In September of this year, Foshan City planned to issue about 950,000 excellent Guangdong Foshan cards to various talents in the city, and made it clear that cardholders can enjoy preferential services.
Foshan City, as a major industrial town in the Greater Bay Area, needs more high-end talents, especially for industrial upgrading, transformation and innovation. The Foshan Housing Development Plan (2018-2022) (Draft for Solicitation of Comments) It also clarified its task of undertaking industry and population transfer in hot cities such as Guangzhou and Shenzhen.
Thus, the relaxation of the talent purchase restriction policy is actually a continuation of Foshan’s measures to introduce talents. The policy will facilitate talents, especially high-end talents, to settle in Foshan.
Zhu Weide analyzed that this move actually meant that Foshan officially entered the city team of “grabbing talents”. At present, the biggest advantage of the policy is to upgrade the Foshan industry, attract talents to settle down and promote industrial development.
However, Zhu Weide also mentioned that the purchasing power and purchasing purpose of talented customers are completely different from those of investors. To really attract talents, a series of talent support policies are needed. The housing purchase policy is only one of them. .
At the same time, the Shenzhen-Shanshan Cooperation Zone, which is undertaking the task of industrial transfer in Shenzhen, currently has 76 land supply industry projects, of which 69 are from Shenzhen. The planned total investment exceeds 37 billion yuan, and 13 projects have been completed and put into operation. Post-production is expected to have an annual output value of 65.48 billion yuan and an estimated annual tax of 5.64 billion yuan.
With the rapid development of the Shenzhen-Shanshan Cooperation Zone, the opening of real estate transactions or the inevitable choice, the good development of the real estate market can also better connect with the real economy.
Zheng Shulun has always paid attention to the Shenzhen-Shanshan Cooperation Zone. He believes that after more than two years, the Shenzhen-Shanshan Cooperation Zone has developed rapidly after rationalizing the system and mechanism, and the industrial planning and transportation planning have been gradually improved. The supply has greatly increased, and the market has more understanding of the Shenzhen-Shanshan Cooperation Zone. After the overall planning is perfect, liberalizing real estate transactions is an inevitable choice.
Yan Yuejin, research director of the Think Tank Center of the E-House Research Institute, proposed that the current housing adjustment policy of the Shenzhen-Shanshan Cooperation Zone is a typical talent introduction policy, that is, to attract more talents to land, thereby promoting local development.
At the same time, the different construction logics of the housing market in the Shenzhen-Shanshan Cooperation Zone further reflect the taste of talent introduction.
According to Huang Weiping, the director of the Management Committee of the Shenzhen-Shanshan Special Cooperation Zone, the real estate policy of the Shenzhen-Shandong Cooperation Zone will draw on the “Singapore model” and focus on housing. He said that in the total supply of housing in the Shenzhen-Shanshan cooperation zone, the market for commercial housing accounts for 40%, and public housing accounts for 60%. (Talent housing, public rental housing (Residential commercial housing accounts for 20% each). It is estimated that by 2020, the district will supply 11 public housing lands with a supply area of about 140 hectares and 70,000 public housing units.