What new modes do game members have?
When you talk about game members, what do you think of first?
Is it “Extreme VIP Click-to-Send” in page game advertisements, or “X Diamonds” or “XX members” with a lot of tricks in the era of online games, or a host member who recharges and plays N masterpieces on the host platform? For more than a decade, the tricks of game members are constantly being renovated.
In the early years, game membership products were mostly based on F2P online games recharge discounts and privileged services. In recent years, with the emergence of PSN, Xbox Game Pass services on the host platform, and Apple Arcade on the mobile end, game members have begun to appear like video membership models-players pay monthly and play a large number of games in the game library.
“Pig Farm” Netease is trying to use a super member product to play the AOE effect in the game. AOE means range attack, that is, casting a skill to reach multiple targets. The goal of NetEase is to use a single product to serve all NetEase gamers and provide these players with customized services like private restaurants.
As the domestic game industry enters the oligopoly era, more and more game manufacturers are hoping to build their own “brand” concepts and keep users in the products of their own brands. At the same time, its brand super members covering multiple games may become the standard for domestic game manufacturers in the future.
AOE with members
Recently, more and more NetEase gamers have discovered that a number of NetEase’s game products have joined the “Netease Game Super Member” built-in service. After opening the Super Membership, players can get a series of services such as member exclusive discounts, exclusive props, exclusive appearances, first-charge benefits, team buffs, and exclusive customer service.
It can be seen from the official website that more than 30 games have access to the super membership service
In the eyes of many players, as an upgraded version of the game members, NetEase games super members have become a must-have product for many core players. NetEase is also trying to integrate its own user maintenance system with member services.
NetEase game members went live in May 2017. Official data show that at present, the NetEase game membership system has covered more than 100 NetEase games, covering more than 21 million gamers.
All NetEase game players can register for free as NetEase game members. The NetEase game super member is based on NetEaseThe paid service of the game membership system is priced at 328 yuan per year. The biggest benefit of this service is the privileged service of more than 30 games under NetEase.
NetEase Game Member Club Member System Architecture
Take “Yin Yang Shi” as an example, NetEase official service players can register for free as members of the NetEase game without a threshold, and get a unique level avatar box logo. If the player is willing to pay to become a super member covering the privileges of many games under NetEase, he can get more benefits.
These privileges include 20% off coupons, 5% off coupons received each month, worldly spells, 30,000 gold coins, 50 inverse scales of snakes, etc. In addition, NetEase gaming super members can also enjoy value-added services such as exclusive membership store discounts, bundled packages, team buffs, exclusive appearances for members of all NetEase games, double daily membership points, and exclusive customer service.
At the same time, if players only play the game “Yin Yang Shi”, they can also receive extra “single pet gift packages” and get extra privileges such as lucky luck Dharma and Great Jeddharma. If the player is also the most advanced V5 and V6 members of NetEase games, he can also purchase a “NetEase Big Member” who integrates NetEase mailbox, NetEase cloud music and many other member services at a low price of 98 yuan.
“Yin Yang Shi” Super Member Mall
Obviously, whether it is deep players who play multiple NetEase games at the same time, or users who have invested in the game in depth and intend to continue playing, the Super Member who has integrated the privileges of dozens of games under NetEase is a A great value product. NetEase also used this product to get through the user data of the entire series of products and further enhance the core user’s gaming experience.
Super members have re-divided NetEase ’s game membership system, and also allowed NetEase to conduct refined operations for users. In addition, this NetEase product has also solved a big problem that has puzzled game manufacturers for many years-how to keep players in their game ecosystem.