Wubba lubba dub dub!
Editor’s note: This article is from WeChat public account “Internet North” (ID : Hlwzhibei) . If you want to choose the most animated cartoons in 2019, “Rick and Morty” will obviously be a high-frequency answer, not even one. Taking Douban score as an example, this animated work with a big brain hole and weird style completed the debut of many classic beauty such as “The Simpsons” (Douban evenly divided 9.3), “Male Boy Bo Jack” (Douban Jun The overall crushing of sub-9.4) has become a new choice for people chasing “poisoned chicken soup lines” and “screenshots of emoticons”-using the most popular adjectives, RM is basically the only one.
According to the ideal development trajectory, such excellent overseas works usually get the attention from the industry side as the amount of social network topics rises, thereby promoting the formal introduction of works to the domestic market and disseminating to a more general audience. At the same time, this work is also promoting peripheral development under a more complete content ecosystem.
In fact, “Rick and Morty” is indeed growing in this trajectory: On July 10, 2019, AcFun announced the purchase of the rights to all episodes of the first three seasons of “Rick and Morty”, allowing Rick and Morty “Became the solo broadcast of station A, and by the way introduced related surroundings; in November 2019, station A bought the copyright of” Rick and Morty “in the fourth season again, trying to keep pace with the North American market-applying the formula demonstrated above, Taking into account the fast-handed ecology backed by Station A, RM has basically only the time remaining from its small and beautiful to its full popularity.
But who can think of such an ideal trajectory? In December 2019, in the past week, a magical controversy was triggered.
Author / Refer to North BB Group Editor / Pu Fan
Let’s talk about the cause of the dispute first. After the official introduction of the fourth season of “Rick and Morty” was announced in November, Station A provided free viewing services without registered members, no pre-roll ads, and no pre-roll trailer ads, but for the “exclusive broadcast status” For protection, a round of “screening” was also conducted on wild resources within the entire network in the same period, including radio subtitles, renren subtitles and other platforms that have provided free “Rick and Morty” cooked meat resources for a long time. Deleted related resources within.
And contradictions erupt here. Although station A requires that other platforms have sufficient legal support for the removal of resources between deadlines, it is almost one of the conventional operations in the copyright market today-even about 6 months ago, when Tencent introduced the “Game of Thrones” section In the eighth season, people only experienced such a large-scale “clearing up” of wild resources on the entire network – but netizens still showed collective anger and listed many reasons to support their views, such as the official subtitle of station A Set of translation levels.
Similar to the classic animations “South Park” and “The Simpsons”, many of the jokes and stalks of “Rick and Morty” are based on American nationality, popular culture, and current events, and adopt localized expression Therefore, not only does the subtitle translation need to be “Cinda Ya”, it also needs to have enough accumulation to balance the information gap between the US market and the Chinese market, and restore the laughter and stubble as much as possible.
In this regard, the gap between the official subtitle group of Radio Station A and the radio subtitle group is very obvious. The official subtitles group not only did not have enough annotations on the plot, but also did not use the “Chinese-English” method to embed subtitles in the early stage, which made it difficult for readers to judge the original meaning through the original text. In addition, the official subtitle group also appears to be very “literal” in the choice of words and sentences, and it will appear to be somewhat “inconsistent” in the plot (or not enough to set off the atmosphere).
(The source of the picture comes from knowing: the same sentence, obviously the latter is closer to the plot)
The deletion and coding of the original film by station A is another main target for netizens. Like other American adult animations, the entire Rick and Morty movie does not lack explicit, bloody, and violent scenes, and even because of the taboos of Rick and Morty, the number of such scenes has been compared with other animations. It has become one of the main highlights of the film. However, in the official version introduced at Station A, some of these lenses were cut and some were blocked by “AC horses”.
Of course, netizens are not crumbling on Site A. Some netizens pointed out that the “deletion” of the original film was not the original intention of Site A, but in the existing policy environment, it must be carried out as an overseas introduction operating. But the fact that people are more recognized is that the A station version of “Rick and Morty” destroys the original look and feel, making the smooth narrative of the original film seem to be fragmented, and the quality of the god film is greatly reduced. So that even netizens candidly commented:
Domestic blindly buy copyright.
It is also in this atmosphere that the entire dispute finally came to an end in a compromised way. After a short-term suspension, AcFun announced on December 1 that it officially cooperated with the radio subtitles group. Each episode will also launch a “radio subtitle group annotation version” at the same time as the official subtitles group, and provide necessary supplementary explanations for the clip .
Obviously not. Even if you think about it, you can hardly imagine this phenomenon of “reasonable resistance to genuine”. It actually happened in 2019, where the copyright industry has been highly developed and the overseas works introduction mechanism has been operating normally for a long time. .
The first thing to be clear is that people’s support for genuine copies is not just an ethical issue, but an economic issue. In short, if we want to encourage content creators who produce high-quality content to continue to create works of the same quality, the best way is to give content creators effective feedback, and platform-side content purchase is obviously the most direct of all feedback. Valid one.
And strictly speaking, content creators are not the only beneficiaries of “genuine”. For example, for practitioners in the content industry, the normal inflow of high-quality content is tantamount to activation of market activity, which is very relevant. Similarly, when high-quality content gains a more stable mobile channel, it also provides new options for mass consumers who have difficulty paying higher operating costs.
The relationship between genuine and industrial prosperity is so direct and boring.
Similarly, support for piracy is not just an ethical issue, but an economic issue. Except for getting a lot of communication with “free”, piracy basically can not bring any positive impetus to the industry, such as the extreme omission of necessary links such as distribution channels, content packaging, and after-sales service, which is superficially “free” The necessary treatment, but on the basis of mass dissemination, this is tantamount to a dissolution of the normal consumption concept-“These heads still want money? The producers are really poor and crazy.”
Even the almost “positive driving effect” of piracy — dissemination — is not so tenable, at least for content producers who do not need or appreciate this form of dissemination.
The most typical recent case occurred in January 2016. At that time, the famous Chinese cracking game website 3DM webmaster Undead Bird (Sophie Fei) claimed on Weibo that because “Defense 3” uses Denuvo’s anti-crack protection technology , Their team has gradually abandoned the game’s cracking work, and frankly “according to the current trend of encryption technology, I am afraid that there will be no free games to play around the world in 2 years, get ready”-players are mourning but the Japanese gaming industry The Japanese game website KOTAKU wrote excitedly, “China’s piracy industry collectively failed, and pirated (free) players perished.”
