Console games are still the main category of the US game market, but mobile games have more room for development.

Editor’s note: This article is from WeChat public account “Game Industry Report” (ID: CNGgame) , author: gamma data.

Gamma Data recently released the “2019 U.S. Mobile Game Market and User Behavior Survey Report”, which you may have seen. So far, the most detailed, professional, and in-depth survey of the U.S. market and user behavior Research report, no one!

In the US market, Gamma Data has carefully selected users, and made 5,000 interview questionnaires, each with nearly 50 questions. Finally, 3000+ valid questionnaires were screened out, forming the most in-depth user research report to date.

If you are planning to invest heavily in the U.S. game market, take a look at this report in advance. To understand which games in the U.S. market have greater potential, what types of games do users prefer, what are their payment habits, and smartphone brands , Model, resolution data, differences between Apple and Android users in the U.S., US mobile game user catalysis habits, differences in operating status of major types of game products between China and the United States, representative product rankings, monthly active user status and user difference analysis, U.S. games Policies, common channels for the promotion and promotion of mobile games in the United States, etc. can be of great benefit.

In addition, Gamma Data has completed user surveys in Japan, South Korea, Germany, France, the United Kingdom, the Middle East and other countries and regions. Some of these reports have been released to the market, so stay tuned.

The following is a simplified version of the Report. It is extracted from a small amount of the full version. The complete content is subject to the table of contents.

Are there opportunities in the US market?

U.S. mobile game market size is expected to reach USD 13.37 billion in 2020, maintaining high growth rate

Gamma Data (Official Wechat: Game Industry Report) recently released “2019 American Mobile Game Market and User Behavior Survey Report”, citing data from its global strategic partner Newzoo, which shows that by 2020, the size of the US mobile game market is expected to reach US $ 13.37 billion, an increase of 11.8%, and the growth rate has picked up; at the same time, because there are no new products that perform well in the US mobile game market to promote the growth of user scale, the growth rate of user scale in 2019 has dropped to -5.1% This situation is expected to improve in 2020, and the growth rate will rebound to 2.7%.

Data source: Newzoo

Data source: Newzoo

Do Chinese users like Chinese products?

U.S. mobile game market: 37% local, Chinese products 23%, and significant growth

Gamma data (Official Wechat: Game Industry Report) recently released the “2019 US Mobile Game Market and User Behavior Survey Report”, which shows that in 2019 the US mobile game market will still be dominated by local products, accounting for 37.0% Flowing water accounts for 45.0%; there are many mobile games in China that have entered the US TOP100, with flowing water accounting for 20.1%, ranking second only to the United States.

Note: Countries with a proportion of less than 2% are classified as other, data comes source: gamma data (CNG)

Note: Countries with less than 1% of water flow are classified as other, Data source: Gamma data (CNG)

According to the calculation of gamma data, in 2019, the share of Chinese product flow in the TOP100 in the United States has increased significantly, and the types of games involved have also increased, beginning to occupy categories such as elimination, RPG, casual puzzle, and chess and card. A certain share. Especially the placement category, whose share is mainly obtained by Chinese enterprises.

Data source: Gamma data (CNG)

Are US game users and markets saturated?

U.S. game user scale will grow slowly in 2020, Market size is expected to reach US $ 38.22 billion

Gamma Data ’s global strategic partner Newzoo data shows that in 2020, the number of U.S. game users is expected to grow by 0.8%, which is a relatively slow growth, but it is better than the negative growth in 2019, but the growth rate is still low. The U.S. game market User growth has slowed. The US game market is expected to reach US $ 38.22 billion in 2020, with a growth rate of 7.6%.

Data source: Newzoo

Data source: Newzoo

Does the mobile game have a chance in the United States dominated by console games?

Console games are still the main category of the U.S. game market, but mobile games have more room for development

From the perspective of the composition of the US game market, the console market is still the main US game market. In 2019, its market size still accounts for nearly half of the overall game market. However, from the perspective of users’ choices, mobile games are the most popular game choices among American users, and their proportion far exceeds console games and PC games. It can be seen that mobile games still have a lot of room for development in the future.

Data source: Newzoo

Which type of game in the United States has China the most advantage?

SLG games account for a higher proportion of Chinese outbound marine products than in the US

Through the distribution of the 2018 TOP100 mobile games in the United States by type, we can see that the main categories have top domestic products, and Chinese maritime products have an advantage in the SLG category. In addition, China Mobile games also occupy a certain share in gaming, shooting, simulation and placement products.

Data source: Gamma data (CNG)

What kind of games do American users like to play?

U.S. mobile game users prefer light games. TOP50 products are mainly light games.

According to this survey, compared with users in Britain, France and Germany, mobile game users in the United States are moreLoves light games such as casual puzzle, text, elimination, and simulation management. From a product perspective, light games accounted for nearly 60% of the TOP100 mobile game products in the United States in 2019. Among them, “Candy Crush Saga” was launched in 2012. Since its launch, it has consistently ranked among the top mobile game bestsellers in the United States, and its annual flow has continued to grow the trend of.

Note: The data comes from a survey conducted by the CNG on mobile game user groups in the US / UK / France / Germany,

Data source: Gamma data (CNG)

What is the potential for US users to pay?

The highest percentage of paid users in the United States, The highest acceptance of virtual currency

In terms of the proportion of paying users among mobile game users in various countries, American users have the highest willingness to pay. Compared to the other three countries, American users have the highest acceptance of virtual currencies in various payment models. When setting up game payment points, more payment loops should be set up around virtual currencies.

Note: The data comes from gamma data (CNG) for mobile user groups in the United StatesQuestionnaire survey, a total of 3169 valid samples.

How high are the requirements for game quality in the US?

The most important thing American players care about is gameplay, picture, story … and, freshness

The US game market has developed for a long time, and there are many local game manufacturers that can produce 3A masterpieces. Under this influence, compared with Britain, France, and Germany, American users have higher requirements for product quality. From the game experience preferences of mobile game users in various countries, it can be seen that mobile game users in the United States pay more attention to the experience based on the quality of the game, such as gameplay, graphics, and story topics.

Note: The data comes from a questionnaire conducted by the Gamma Data (CNG) for mobile game user groups in the US / UK / France / Germany.

What is the ratio between Android and Apple?

53.9% of the top ten mobile phone brands use Apple systems

According to the distribution of smart phone brands in the United States, 53.9% of the TOP10 mobile phone brands use the Apple system, and 45.3% use the Android system. The majority of users in the United States Apple system. Survey data show that the proportion of female Apple users in the United States is higher.

Note: The data comes from a questionnaire conducted by the Gamma Data (CNG) for mobile game user groups in the United States. High-education users refer to users with a bachelor’s degree or above; high-income users refer to users with monthly income greater than $ 3,500.

The 2019 American Mobile Game Market and User Behavior Survey Report also includes data on US smartphone brands, models, and resolutions.

The above are just the “2019 US Mobile Game Market and User Behavior Survey Report” released by Gamma Data