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“There are indeed consumers who believe that a large number of businesses will go to Hainan to buy Apple products, and then to Huaqiangbei and other digital distribution centers.”
Brother said frankly that he had a similar idea at first, but after carefully studying the tax exemption policy of Hainan Islands and the related purchase cost, he finally dispelled this idea.
“Look, there is a 100,000 yuan tax allowance per person per year, and you can only buy four mobile phones. If you only buy a volume model, you can only buy four Pro Max, ten iPads, Ten five-generation Apple Watches.” Liang brother said that the number seems to be considerable, but the cost of each landing is not low.
He gave an example. First of all, the cost of moving trains from Shenzhen to Zhanjiang was nearly 800 yuan. From Xuwenhai’an Port to Haikou, the round-trip ticket price was 83 yuan. The short-distance bus cost in the market was calculated. The transportation cost was at least 1,000 yuan. Round trip, the labor cost should be 400 yuan?”
In his view, the cost of Huaqiangbei merchants to land on the island is at least about 1400 yuan each time, which is spread to nearly 60 yuan per device. In the end, if the Apple phone is sold at a price slightly lower than the Hong Kong version, in addition to the four Pro Max, each still has a profit of about 400 yuan, and the average profit of the iPad and Apple Wathc is about 200 yuan each. “If it sells at the same price as the Hong Kong version, , The advantage is not obvious, after all, the Hong Kong version can also be guaranteed.”
Brother told me to understand the notes, and the price-performance ratio of the “Qion version” iPhone, iPad, and Watch is still not as high as the US version. Taking the iPhone Pro Max 256GB as an example, the price of the US version is only about 8100 yuan, which is 500 yuan cheaper than the “Qiong version”.
“Only because of the recent epidemic, the US version of the machine is often out of stock, so only consumers consider the Hong Kong version and the’Qiong’ version of the machine with higher prices.” Liang Ge said helplessly, in the Huaqiangbei market, The US version of the machine has always been sold and sold well, and some e-commerce platforms have launched tens of billions of subsidies to account for traffic and snatch users. As a result, the price of some licensed mobile phones is even lower than that of the “Qiong version” machine. If it is Pro Max 256 GB, it is nearly 300 yuan cheaper than buying it in Hainan.”
After interacting with the familiar Huaqiangbei merchants around him, Liang Ge and several friends gave up the idea of selling the “Qiong” iPhone, and continued to focus on the relatively profitable, and the price has not yet been impacted by the e-commerce platform. , “Don’t talk about the’Qiong version’ iPhone, nowadays it’s often too lazy to get the Hong Kong version of the new machine.”
Obviously, in the eyes of some Huaqiangbei merchants who are pursuing sales profits, it is not cost-effective to purchase the “Qiong” iPhone. So for ordinary consumers, is the “Qiong Edition” Apple series worth it?
It’s a good deal along the way, and there is a big risk of purchasing
“Actually, the value of buying an iPhone in Hainan depends on the specific situation.”
A Jian, who also runs the second mobile phone stall in Huaqiangbei, told me to understand the notes. In the past few days, many old customers have asked him whether buying a “Qiong” iPhone is worth it. After comparison, he found that the price of “Qiong Edition” Pro Max is slightly higher than that of Pinduoduo, but the price of “Qiong Edition” iPhone 11 is slightly lower than the price of Pinduoduo group.
In his view, in view of the cost of landing on the island, if you specifically go to Hainan Island to buy tax-free Apple products, in addition to consumers in western Guangdong, users in other regions are not cost-effective.
“If it happens to be a consumer who travels to Hainan, it is relatively cost-effective to buy a lower version of the iPhone 11 by the way.” A Jian said that some friends around him plan to travel to Hainan Island at the end of July, while shopping for other duty-free products , Also plans to buy several “Qiong version” iPhone 11 mobile phones.
Because the travel and shopping process has already shared the cost of landing on the island, by the way, to buy a mobile phone, you really do not need to consider the cost. “The price of the Qiong version of iPhone 11 can be nearly 200 yuan cheaper than that of Duoduo Duan Tuan, and it enjoys the warranty policy of the National Bank, which is suitable for users who are worried and accustomed to using mobile phones of the National Bank.” The new generation of iPhone is also relatively valuable for consumers who are traveling in Hainan, and can buy a new licensed machine at a price lower than the Hong Kong version.
A Jian analyzed the price trend of the iPhone 11 after it went on the market, and believed that the new generation of iPhones will basically be sold for a period of time before the “concessional prices” appear on the e-commerce platform. Therefore, “Qiong version” mobile phone should become the first choice for fruit powder early adopters.
“Individual users buy iPhones in Hainan is still relatively worthwhile, but only for consumers who are traveling or traveling on Hainan.” In addition, ordinary users buy the National Bank version in e-commerce, and the Hong Kong version offline, The US version will be more cost-effective. At the same time, A Jian also emphasized that the so-called “Qiong” purchasers must be carefully discerned in the near future, because since the “Qiong” iPhone concept became popular, some merchants sold their own so-called “Qiong” iPhone 11 and Pro Max, and the price was also Nearly a thousand yuan cheaper than the online price, many consumers are excited.
But A Jian found that some of the purchasing merchants shipped from places other than Hainan and Zhanjiang. “Some of the merchants shipped from Shenzhen, and there must be a problem.”Jian revealed that some of the fake “Qiong” iPhones were probably mobile phones under the banner of “Official Change”, basically refurbished and refurbished. This “pseudo-qiong version” is the same as the “official replacement”, which can be identified by the model. “But for the white user, it is still not easy to divide the table, and it will be easily deceived.”
Because some consumers are beginning to pursue the value-for-money, affordable “Qiong” iPhone, bad businesses have the opportunity to start to use their brains, “Think about it, it’s only a few days since the new tax exemption policy appeared. , The official change policy has long been cancelled, where are there so many Qiong iPhones?”
So, are all “Qiong Edition” purchases unreliable? A Jian does not think so. In his view and many of the merchants, the advantages of the Shenzhen mobile phone market may soon be replaced by Hainan, Zhanjiang (Xu Wen) and other places.
Tax-free business opportunities, businesses want to “westward move”
“Do you know what Huaqiangbei mobile phone merchants first made their fortune?”
The boss Zhu, who has been in the mobile phone business in Huaqiangbei for ten years, said that most of the early mobile phone merchants in Huaqiangbei made their fortunes by selling Hong Kong versions of mobile phones.
Because Shenzhen is close to Hong Kong, it is also very convenient to purchase Hong Kong version mobile phones. At the peak, he tried to go back and forth to Shenzhen and Hong Kong once a day. Every time he bought more than a dozen mobile phones, each increased the price by 200 to 500 yuan, and the profit was quite considerable. “Even if the customs began to conduct strict investigations in the past few years, everyone can pass The parallel importer’s network can buy low-cost Hong Kong version mobile phones.”
Zhu boss tells me that notes, because of regional advantages, businesses in Shenzhen can buy Hong Kong version of the machine in large quantities, and the price is more affordable. However, even if the tax on the Hong Kong version of the mobile phone is low, it is not zero tax, so the price is still higher than the “Qiong version”.
“Now Hainan Island is tax-exempt from outlying islands. Although there is only a tax-free allowance of 100,000 yuan per person per year, as long as there are air tickets and ferry tickets to Hainan, you can enjoy the tax-free policy.” He revealed that many people in Zhanjiang bought the boat Tickets, you can go to the island to enjoy tax-free policies, which may become a big advantage.
As for local merchants in Hainan, some people plan to buy tickets to Xuwen Haian to try to enjoy the island tax exemption policy. “Although the new tax exemption policy was just implemented a few days ago, Hainan has already been posted on Post Bar and Digital Forum , Zhanjiang netizens are soliciting purchase orders, and the actions are very fast!”
If you buy a boat ticket and enjoy the tax-free outlying islands, the cost of local merchants purchasing goods on the island in Zhanjiang and Hainan will be the same as the cost of purchasing goods from Huaqiangbei merchants to Hong Kong for customs clearance. The only difference is that the goods purchased in Hainan are tax-free, not low.
“In a few days, Hainan and Zhanjiang will also form a large-scale purchasing network.” Zhu boss said with a bitter smile, this is likely to have a strong impact on Huaqiangbei, who started by selling Hong Kong version of mobile phones . Of course, there are also Huaqiangbei businessmen who plan to go to Zhanjiang area to “camp and camp” to try to find purchasing opportunities. In the eyes of these businesses, it is better to take the initiative instead of being passively beaten.
“As for the tax allowance of 100,000 yuan per person per year, there are also ways to circumvent it.” Zhu boss said that as long as it is profitable, this aspect will also form the same perfect channel and network as parallel importers to purchase in Hong Kong.
“No matter how bad it is, organize friends and family to help, and borrow a dozen friends and relatives for a few million dollars.” Boss Zhu told me to understand the notes. The day before yesterday, he had let the employees of the store go to Xu Wen to find out. If it is indeed profitable, he also plans to go to Hainan and Zhanjiang for further development.
If possible, some Huaqiangbei merchants will purchase on the island, and then sell the purchased duty-free mobile phones to all parts of the country through e-commerce channels. In the eyes of boss Zhu, this is the same “recipe” as it was when selling the Hong Kong version of the iPhone in Huaqiangbei. In addition to mobile phones, other digital goods, luxury goods purchasing can also be operated in this way.
“Now the MacBook is not on the tax-free list, otherwise the profit will be more substantial, maybe this piece will change in the future.” Zhu boss analysis, the cost of consumers in northern cities to Hainan is not low, and may generate a lot in the future Purchasing needs, and then create new business opportunities.
【Conclusion】
The Hainan Islands Islands tax exemption policy has somehow impacted mobile phone merchants in Huaqiangbei. Some merchants have begun to think about how to use the islands tax exemption policy in the future to create new market opportunities and even dream of reappearing the Hong Kong version of the mobile phone purchasing period. Brilliant record.
However, the assumptions are only assumptions, and the assumptions often cannot keep up with the changes. What smart merchants buy is probably only the uncertainty of the future of “Qiong Edition” purchasing.