Meituan set up a “preferred business unit” to enter the community group buying track, which is under the responsibility of Chen Liang, senior vice president and member of S-team.

It was learned that Meituan Dianping (hereinafter referred to as “Meituan”) issued an organizational adjustment announcement today, saying that it will set up a “preferred business unit” to enter the community group buying track, and is responsible for the senior vice president of Meituan and S-team member Chen Liang. At the same time,original”Little Elephant Division” renamed to “Grocery Division”, continue To develop Meituan’s grocery shopping business, the person in charge is Xin Chongyang and reports to Chen Liang.

Meituan described this move as a further exploration of the community’s fresh food retail format to meet differentiated consumer demand and promote the accelerated integration of fresh food retail online and offline. Chen Liang said that the grocery retail industry is still in the early stages of rapid development and change, with low online rates and a huge market size. Meituan will continue to explore and update business models to meet the differentiated consumption needs of different groups, different cities, and different levels.

After the establishment of the Meituan Preferred Division, it will also launch the “Meituan Preferred”, a community group purchase business aimed primarily at the sinking market. Meituan will preferably adopt a “pre-order + self-promotion” model, where users place online orders on the same day and self-promotion the next day.

Meituan is preferably mainly located in community convenience stores, providing vegetables, fruits, meat and poultry eggs, dairy products, alcoholic beverages, home kitchen and other commodities to community household users. I understand,Meituan preferably will go online for testing in Jinan in the near future, and the group leader has been launched locally recruit.

Meituan’s original small elephant business department was established in October 2018, mainlyfocus on the community Fresh food retail “front warehouse” mode,Chen Liang is in charge. The name change of the small elephant business unit means that Meituan will further focus