Author: Junko, Editor: Fang Yuan Jing, Sun fact, the original title: “” Beauty Holy Land “Huaqiang North: Delivery nationwide network of red, rent 5 times, no one million don’t want to open a shop”, the first picture is from: Visual China
Huaqiangbei bosses changed jobs.
Starting in 2018, these sensitive South China businessmen found that mobile phones could no longer be sold. People with insufficient economic strength chose to evacuate, but more people switched to start selling beauty makeup.
Today, the various stalls of the Huaqiangbei Building are still crowded with people, and there is no sign of the epidemic that has swept here. It’s just that the people in front of the stall have changed from electronic sellers to beauty purchasers.
The micro story in this issue tells the story of Huaqiangbei’s transformation: it includes the boss who transformed from mobile phone to beauty, the WeChat who came to Huaqiangbei for “overseas purchasing”, the employee of the investment promotion department of a building in Huaqiangbei, who is responsible for Huaqiang Courier in a building in North etc.
In their description, this old e-shop has gradually dimmed, replaced by “shop rents that soared to 1,000 yuan per square meter”, “hundreds of thousands of beauty express parcels per day”, “dragging luggage to choose Celebrity Online Live Streaming…”
Here, only talents who don’t care and have no channels continue to sell mobile phones.
The following is a true story from Huaqiangbei:
True and fake goods are mixed with the sale, the purchaser does not know that he bought the fake goods
(Xiaoda, operated by Huaqiang North E-commerce Platform)
At the earliest, our company did mobile phone trading in Huaqiangbei, but in the past few years, the mobile phone industry has become increasingly difficult to do. Several major e-commerce platforms have engaged in subsidies, and the prices are lower than the prices of our channels.
At the beginning, we tried to transform and sell clothing, but we always spent a lot of money on brushing and buying exposure. The actual sales volume could not even these costs and lost a lot of money.
Later, after seeing that many beauty stores opened nearby, we quickly took a stall and switched to make-up, using the channel of the previous mobile phone.
The business is okay at present, and can sell more than 100 orders per day.
Picture Note: Xiaoda said that the best time for business is from Monday to Saturday, and many businesses are closed on Sundays and do not open their accounts.
After any business grows, without supervision, some unscrupulous sellers will appear in the market. The most common situation is that genuine goods are sold with fakes.
If you buy fakes from the purchasing agent, don’t worry about asking him to settle the bills, he is probably innocent.
For example, here supports “a piece of no trace on behalf of the send” (only one product can also be shipped by Huaqiangbei seller agent, the seller fills out the purchase name, no A purchasing name will appear).
Some unscrupulous sellers will mix fakes at the time of shipment, and finally the purchaser does not know whether the goods sent are true or false.
A product sold too hot, resulting in a lack of stock, but will become an opportunity for adulteration.
Once there was a stall boss, the next one was an internet celebrity anchor. Because the other party sold out a product, the boss put fakes directly when replenishing.
Picture note: A non-Wanning store has Wanning packaging tape at the door
Of course, there are some unscrupulous buyers, who just came to Huaqiangbei to “touch porcelain”. They bought the real goods and turned around and changed the packages to fakes, and then came to the seller to falsify the money.
This has led Huaqiangbei’s retailers to never open a store online, but they are afraid of being returned or returned, while offline control is better. The industry’s rules are “not responsible for leaving the store”.
The sentence I am asked the most every day is, “Are you fidelity?”
I don’t know other houses, but our house is absolutely fidelity.
Most of Huaqiang’s North American makeup stalls are mainly genuine products, and the probability of you buying fake products in Hong Kong is even greater. After all, everyone is afraid of smashing Huaqiangbei’s reputation.
Most of the cosmetics purchasing products in the country come from Huaqiangbei
(Sister Shu, owner of Huaqiang North American makeup store)
2018 Mingtong Mall(early called Mingtong Digital City, currently the best cosmetics market in Huaqiangbei business)After selling cosmetics , I became the first seller to come in.
Before opening Mingtong, I worked as a full-time Hong Kong purchasing agent for 8 years. Around 2011, Hong Kong’s cosmetics still have a considerable price advantage. I sell at the price of Hong Kong dollars, plus 10% of hard work to help customers purchase.
In the next few years, Hong Kong’s price advantage has gradually disappeared, and its profits are getting thinner. I will stop doing human meat purchasing. Relying on the supply of goods accumulated during purchasing, I switched to set up a trading company and started to do the business of purchasing the last supply.
I am currently engaged in some skin care products that are not authorized by the brand. I get the goods in two ways:
1. Order large quantities on the Internet overseas, and return them through the “water passenger”: such products generally do not have “Chinese standard”, but they will be sent with some samples, and then we will disassemble the formal wear and the samples for sale.
2. Domestic countersOff-shelf goods: These products are nearing the shelf life, and the counters will be dumped to us at low prices. After I got the goods, I sold them through the agent.
Picture Note: Mingtong is Huaqiangbei’s earliest market for cosmetics transformation
In 2018, Huaqiangbei’s mobile phone business began to decline, and the government guided mobile phone merchants here to switch to selling beauty products.
When I moved in, there weren’t many houses where Zhenger Bajing did beauty. In the beginning, the business was average, and it was all based on the customers that I had accumulated before.
In the past two years, the beauty business has surpassed the mobile phone, and the same type of beauty shops nearby have opened. Generally, the sellers who have settled in here have some customers, and soon a large number of purchasers come here to “comparison shop.”
Huaqiang’s reputation for North American makeup has just gone out of the way. You can’t bluntly say that most of the products on the market today are sold by Huaqiang North.
Picture Note: Real shot of Huaqiang North Store
In the past year, Huaqiangbei’s mobile phone building has been transformed into a beauty building, and competition is becoming more and more fierce. Many stalls (storefront) is lower than that of Hong Kong, so each store is comparing each otherThe price depends on who has more competitive advantage.
In order to avoid the price being seen by peers, some shops will use some small means: for example, to mark the price on the label, and wait to confirm that the person asking the price is not a competitor who disguised and dressed up, then secretly tell the real wholesale price.
Therefore, In the market of Huaqiangbei, it is mandatory to not allow photography.
In addition, the “random price” has another advantage: the price can change at any time according to the market. We never give customers long-term “one-price”, because the large amount of goods sold here is the vane of the price of the domestic beauty industry, and many e-commerce platforms are also buying here.
The price fluctuations of Huaqiang North always reflect the supply and demand of the entire domestic market.
For example, last month Lamer Concentrated Essence (domestic counter price 2730 yuan) Suddenly fired, the purchase price rose 300 yuan within a week, from 1480 Yuan fried to 1720 yuan.
Picture Note: The price of Lamer’s official flagship store of the same product is a thousand yuan higher than that of Huaqiangbei
There is another example. Recently, a certain facial mask brand was promoted in the market. As a result, the entire Jiangsu, Zhejiang, and Shanghai shopping area was purchased by us. Within a week, the price of this box of masks was frying from 50 yuan to 65 yuan.
Huaqiangbei is a “price war” every day. Sellers with insufficient funds are easily “forced” by prices at any time.
Some sellers who have a deep relationship with the channel, through a certain 32 yuan purchase price of goods, even if they do not make money, they have to sell for 32 yuan, in order to drag down the small shop selling 35 yuan.
This kindVicious competition directly leads many shops to take risks and mix fakes with real ones. Only in this way can they survive.
I am lucky, because I did it earlier, and the relationship with the supply is better, so the business is not bad. Now I can send a hundred boxes of products and dozens of small packages on behalf of each day.
A few days ago, a new beauty building will be opened, and hundreds of merchants will be stationed here, not to mention Huaqiangbei is very lively, but it is full of blood and rain.
The site is comparable to a duty-free shop, I have encountered many Haitao shopping here
(Afghan, professional Haitao purchasing)
Because of the epidemic, my overseas purchasing business has stalled, and many customers who have placed orders before have asked me to apply for a refund.
Later I heard that Huaqiangbei, a colleague, can buy authentic products, so I simply went to Huaqiangbei for a field visit.
The situation at the scene surprised me. I used to think that Huaqiangbei was a place where “counterfeit goods gather”, like Putian in Fujian. After coming here, I found that Huaqiangbei was more formal than I imagined, and most businesses even slogan “Fake one, pay ten”.
I still meet a lot of purchasing colleagues here, and some even dragged the luggage to select products. If it were not because everyone spoke Mandarin, I suspect that this is the scene of overseas duty-free shops.
Picture Note: The purchasing staff who are packing on the spot
The difference between Huaqiangbei and duty-free shops is that although the shop has a small facade, the goods are very complete and the service attitude is still very goodit is good. There are so many people in the store, the staff are all smiling and welcoming people, they will not urge you, and they support “one order without a trace”, and the service is very user-friendly.
More importantly, the price here is really low, cheaper than when I flew abroad to buy it myself.
I still met a lot of familiar colleagues here. After talking with them, I found that the return rate of this batch of goods from Huaqiang North was not high, similar to that when doing duty-free shop purchases.
Picture Note: A purchase document issued by a purchasing colleague
The most worrying thing about purchasing is the reputation problem with customers, but purchasing in Huaqiangbei does not have these concerns.
There are many haitou purchasing colleagues come to purchase, and the owner of Huaqiangbei also provides fidelity commitment. It seems that I had to buy here for a long time before the epidemic ended.
2000 expresses are sent every floor every day, and the company has a courier point in each building
(Brother Li, a courier of a courier company)
The express delivery of Huaqiangbei is different from other places. Not only is it divided by street and community, we also refine it to “building”, and even some delivery staff are only responsible for a certain floor of a building.
The daily shipment volume here is too large, and even some places have a courier point for each building.
There are currently three express services in Huaqiangbei:
1. Ordinary express delivery: issued immediately after the purchase of offline purchasing;
2. E-commerce express delivery: every 50 orders, the price is at the same level as that in Yiwu, the starting price is 4 yuan per order, the renewal is 1 yuan, and the quantity can be discounted again;
3. Logistics and express delivery: take the freight truck directly and drag it away.
Picture Note: Huaqiangbei waits for logistics consignments every day
I am responsible for one of the beauty buildings in Huaqiangbei. Although this building has only 1 or 2 floors, the business is better, but I am tired and I have to run off my legs. I have to receive more than 1,000 express items every day.
The courier colleague in the building next door is even worse. He hasn’t had a day off for almost a day. The business of that building is even hotter. There are at least 2,000 orders per day on the first floor, and there are more than 1,000 orders on the remaining three floors.
Huaqiangbei is very popular nowadays: a lot of non-marked delivery: that is, many purchasers place an order directly with us after they buy something in Huaqiangbei, and then send it from Shenzhen, which is said to be a Shenzhen warehouse delivery(The invoice only shows the purchasing name and collection address, and no specific information of the stall appears).
“Price war” not only appears on sellers of Huaqiang North, but also express companies fight “price war”.
During the epidemic, the price of carton boxes increased from 30 yuan to a few dollars, but our courier companies did not dare to raise prices. Customers who have raised prices will ask someone to place an order.
So although the business was not bad after the epidemic, the money we received did not increase.
Choose the store’s face and don’t hesitate. If you don’t pay in the morning, you will be robbed by others in the afternoon
(Tang Tsai, Merchant of Huaqiangbei Building)
After the outbreak, the travel company I used to work for became yellow, and I switched from a tour guide to the Huaqiangbei Building to attract investment. Colleagues from the China Merchants Department said that I had caught up with the good times.
Two years ago, Huaqiangbei’s main business was still selling mobile phones. At that time, the market was not good and the whole building was empty. After the recent transformation to make beauty, it is difficult to find an empty store.
The situation in Huaqiangbei is that as long as you work hard, you will not make any money.
Here you don’t feel the impact of the epidemic on the economy, but the business here is better. Even if the building was closed for a while during the outbreakTime, but everyone is trading online, and merchants say the business is not affected.
Most of the merchants who can win the store here are powerful, because the rent here is very expensive, and the worst part is 700 yuan/square. You have not necessarily grabbed it.
There are no vacancies on the 1st to 4th floors of the first building of our company. The most expensive area is the first floor. The rent has increased to more than 1,000 yuan per square meter.
Picture Note: Within 20 minutes, the four groups of people who came to see the venue from different places collided together
We recently opened another building. Because the shops are too hot, we are attracting investment by floor, and each floor is divided into dozens of stalls according to the specifications of 10 square meters.
The 1st to 2nd floors of the second building have been invited for investment. Even the 3 floors that were planned to be opened at the end of July are almost booked. The worst position is more than 700 yuan.
Don’t think you can pay a rent to open a store. You need to pay an entrance fee ranging from 50,000 to 100,000.That is, you want to open a store at least Prepare 200,000 yuan. If the purchase and deposit are added, at least 1 million yuan will be charged.
A lot of customers shout “Too expensive!” as soon as they hear this price.
Generally, at this time, I will close the construction drawings and let them go around. Anyway, I don’t worry about renting. Every day, I have to bring more than a dozen people to the booth. It doesn’t matter if I don’t have one customer.
A few days ago, a boss took a fancy position, but hesitated for a while because of the high price. As a result, this shop was rented by someone else in the afternoon, and in the end the boss could only rent a second place at a similar price.
Finally speaking, if the money is not enough, I would like to rent a shop here for beauty.