Station B version “Cut Ying” is online.

Editor’s note: This article is from the micro-channel public number “Tech Planet” (ID: tech618) , Author: Chen Qiaohui.

Tech Planet (WeChat ID: tech618)

Head image | IC Photo

Bilibili Station B launched a mobile video editing tool for the first time.

Tech Planet (WeChat ID: tech618) was exclusively informed that recently, Bilibili released an app called “Be Cut”. Its product positioning is aimed at young people with high-definition screen recording and rich Video editing tool with editing function.

At the beginning of this year, station B has begun to lay out editing tools and launched a “cloud editing” product, but this product can only be used on the PC side, which also sets a threshold for many content creators, so station B needs An editing tool applied to the mobile terminal, “Must Cut” came into being.

Currently, “Must Cut” has been launched on iOS and Android. Its developer is Shanghai Bilibili Animation Co., Ltd. According to Tianyan Check, the company registered “Must Cut” in June this year. “Bcut” and other related trademarks, the company’s suspected actual controller is Chen Rui, the chairman of Bilibili Danmu.com.

On July 26, Station B responded to Tech Planet saying, “We have released a video creation software called’Beijing’ a few days ago. The’Beijing’ APP integrates screen recording, editing, and submission functions. , Will help content creators to create video more conveniently.”

After experiencing the Tech Planet (WeChat ID: tech618), I found that Bicut and Bilibili’s main site accounts are interoperable, and supporting works are directly sent to station B through “Bicut”. “Must Cut” is relatively simple in functional design, with only “production” and “personal center” in its main functions, and “production” contains two major functions: editing and screen recording.

The function and style are similar to Douyin’s “Cut Ying”, but it also has its ownCharacteristics. For example, while maintaining the editing function, “Must Cut” also adds a screen recording function to support the recording of games and application screens in mobile phones. This will be a very good feature for game UP masters at station B. In other functions, the function of changing the voice of the human voice in the video has been added. Currently, it supports boys, girls and cartoon voices, and a reverse playback function suitable for editing ghost videos has been added, which is in line with the creative style of station B.

In addition, when making relevant video editing, Biefang can choose the material. The material comes from Station B and is partial to the two-dimensional style. After editing, you must add video partitions and tags, especially the type and source of the video, because if the user synchronizes the moving video to station B, it will involve infringement issues. From the details, we can also see Station B is cautious about the source of video creation.

In the personal center, there are personal basic information, published works and saved drafts. The user can choose to go to station B to view the real-time data of the video, such as the amount of forwarding and the number of likes. In the settings, you can choose to add a credit to the video, and you can also contact customer service for consultation on related issues.

As of Q1 of 2020, the number of monthly active users of station B reached 172 million, a year-on-year growth rate of 70%. In the context of rapid user growth, it means that station B needs more original content to attract and retain users , So station B has continuously launched new products before, such as “light video” featuring short videos, and “cat ears” featuring FM, all in order to increase the quantity and diversity of content, but this is not very good To solve the contradiction between the shortage of original content and the surge of users, especially the top UP owners are often poached by other platforms, which affects the supply of PUGC content on the B station.

Therefore, it is not surprising that B station launched the editing tool at this time, but the launch time is a bit later than the video editing products such as Tik Tok, Kuaishou Kuaiying, iQiyi Instant Creation, etc. A little bit, but this does not stop the B station from launching mandatory cuts to lower the threshold for mobile users in creating video content, thereby enriching the video content on the site.

Because “Bill Cut” has just been launched soon, it does not occupy the market share of the video editing market with Douyin’s cut and Kuaishou’s Kuaiying.Excellent, and the current main function of the must-cut is still aimed at users and creators of station B, so the B-site launch of the must-cut is mainly to complement its own product matrix.

In the future, can “Must Cut” grow into common video editing tools like Cut Ying and Kuaiying? Also need to look at the feedback from content creators.