This article is from WeChat official account:Operation Research Institute (ID: U_quan), author: routine editing unit, the subject map from: IC Photo

Recently, ByteDance is in big trouble. The number one business of the globalization strategy, TikTok, the overseas version of TikTok, has been targeted in the United States:

First it was reported that the United States will block TikTok due to security issues;

Subsequently, Microsoft and other American capital expressed that they would buy TikTok and divest ByteDance’s short video business in the United States.

On August 1, some foreign media said that Bytedance agreed to the divestiture of the business.

Yesterday, however, Trump also stated that he would prohibit Microsoft and other capital from acquiring TikTok, and “persistently” to completely ban TikTok from operating in the United States.

Misfortunes never come singly. Recently, Douyin has also seen a lot of bad news in China.

According to statistics by @面朝科技, Douyin’s sales of live streaming in the first half of the year were only 11.9 billion yuan, while Kuaishou was 104.4 billion, and Kuaishou was nearly 10 times that of Douyin.

You must know that Douyin’s target GMV for live broadcast in 2020 is 200 billion yuan. Now half a year has passed and only less than 6% has been completed.That is dismal.

Picture source@面朝学院

Is it really going to be cold for the live broadcast of Douyin?

1. Tik Tok live broadcasts the goods, and is left behind

Since Lao Luo entered the Douyin live broadcast on April 1 this year, the slogan of “Quick Shake Tao Live Broadcasting the Three Kingdoms” has been chanted by everyone.

However, it seems that Qiao Tao Tao is walking on the way of live broadcasting, but as I walked, I gradually fell behind.

Taobao, needless to say, has a great reputation in the field of live delivery. And Kuaishou live broadcast is also out of class with Douyin.

At the same time, there is an embarrassing data in the “2020 Live E-commerce Data Report” by @面朝研:

The average number of viewers on Douyin live streaming has plummeted since February, and by May the average number of viewers was less than 38.

The average number of viewers in Kuaishou is always as high as 400+.

Picture source@面朝学院

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