Meng Ranran is a cheerful Shanghai girl. After graduating from the Academy of Fine Arts in 2007, she applied to a clothing company as a designer. Unexpectedly, he was laid off after just three months of salary. After staying at home for a while, she decided to open a clothing store by herself. She took out all her savings, borrowed 8,000 yuan from her parents, and made up 20,000 yuan. She rented a 10-square-meter shop in Hongkou District, which has a relatively large passenger flow, and sold the Korean casual wear that she thinks is the best-selling. But the business was so deserted that she was shocked. No way. After the three-month lease expired, Meng Ranran had to withdraw from the shop, and the first time he started a business, he just went home.
At home, Meng Ranran went to Paris by chance. She discovered something particularly interesting in Paris. One afternoon, Meng Ranran went to the Paris square to play, and just walked to the square, it suddenly rained heavily, she hurried into a nearby cafe, and when she looked back at the square, she stayed: I thought other people would be like her. Panicking, I didn’t expect them to have another coup to avoid the rain. A young man riding a bicycle in the square took off the bicycle seat cover of the bicycle and shook it slightly, and the bicycle seat cover turned into a beautiful little yellow umbrella! And the lady who just came out of the mall, holding one in her left hand The latest pink lv Kun bag, I saw her put her right hand into the bag, just a few seconds, the lv name bag turned into a small pink umbrella, it was amazing. “What about the items in the bag? Where did they go?” While Meng Ranran was still thinking about the contents of the lv bag, an old man in the cafe who had finished coffee got up and came to the door. “Does he want to hurry in the rain?” Meng Ranran looked worried. Unexpectedly, the old man took out a white notepad from his pocket, and then pressed the beige pen on the notepad, only to see that the notepad gradually expanded into a beige, mushroom-shaped inflatable umbrella, and it also grew out. I have a plastic umbrella handle that looks like an ice cream. It’s so beautiful! The old man walks in the heavy rain with this mushroom umbrella.
“It’s raining, everyone is playing Transfiguration!” Meng Ranran returned to her residence that night. When she told her friends about the strange things she saw on the square, her friends told her: “There is a strange market in Paris, where You will also see many unexpected and varied umbrellas.”
There is such a place! Naturally, Meng Ranran would not let it go, and went to the strange market in Paris the next day. Good guy, I really don’t know, it’s funny at first glance, the umbrella here is really amazing and interesting. For example, the “weather forecast umbrella” that can continuously update weather information for 24 hours: the higher the frequency of the imitation crystal handle flashing and the brighter the color, the higher the probability of rain; if the umbrella handle does not flash, it is still a translucent crystal Color, it means you can travel with peace of mind and enjoy the sunshine all the way. For another example, when it rains outside the umbrella, the inside of the umbrella is a “landscape umbrella” that interprets the wonderful scenery: the heavier the rain, the longer the umbrella walks in the rain, and the inner wall of the umbrella will change the scenery one after another. Yesterday, I saw an inflatable notepad umbrella for the old man in a cafe on the square. There are dozens of interesting styles in the strange market: flower handkerchief inflatable umbrella, small pantsInflatable umbrellas, lighter inflatable umbrellas… for the whole morning-Meng Ranran stayed in the strange market in the morning, searching and playing with all kinds of very interesting umbrellas.
In addition to raining and needing an umbrella, the hot summer also needs an umbrella, but few people in China play so many tricks with the humble umbrella like the French. In France, people gave these funny umbrellas a nice name: “Umbrella Lohas”, which means that you can have a happy life as soon as you pick up such an umbrella. When Meng Ranran inquired that the selling price of these high-quality “Umbrella Lohas” was much lower than expected, and that most ordinary people could own several at the same time, she was moved. In the next two days, she spent the next two days in the market, learning about the manufacturers, and inquiring about the prices of various styles of umbrellas… Meng Ranran has made up her mind that she will open an “Umbrella Lohas” specialty store when she returns to Shanghai. My umbrella is deformed!
Let the umbrella become pregnant, “birth” a fragrant baby
After returning to Shanghai, Meng Ranran was not idle for a moment, looking for a store location, renovating the store, purchasing goods… After careful preparation, in April 2008, Meng Ranran’s “Umbrella Lohas” specialty store debuted.
Since it was sunny when it opened, Meng Ranran used the “weather forecast umbrella” and the “bag deformation umbrella” that imitated lv, gucci, kitty… various famous bag styles as the main product of the store. “Men like to play predictions, and women like to carry good bags.” In the first two weeks of the opening, the fashionistas who walked into the store to buy umbrellas were almost all for these two products.