The group THE9 has so far endorsed more than 20 brands. At the offline level, iQiyi also conducts offline marketing with the help of the IP of “China New Rap 2020” and “Trend Partners 2”.
According to financial report data, in addition to advertising and membership, iQIYI’s content distribution revenue was 860.6 million yuan (approximately US$121.8 million), while other revenue reached 918.9 million yuan during the same period. As of June 30, 2020, iQIYI holds cash, cash equivalents, restricted cash and short-term investments totaling 9.5 billion yuan (approximately US$1.3 billion).
From the data point of view, besides advertising and membership, iQiyi has not yet found another growth engine that can take the lead.