In the post-epidemic era, users will pay more attention to the diversity and quality of online platform content, and the requirements for the audiovisual experience of theaters will become higher and higher.

Look at business with a point of view. Super viewpoints come from the cutting-edge observations of practitioners of new business.

Guests of this issue | Zheng Daosen, founder of Entertainment Capital; Gu Shuhang, CEO of CAA China

Editor | Chen Zhaotong and Lu Fang

Core tips:

1. The hot phenomenon of “Eight Hundreds” reflects the feelings and enthusiasm of all film lovers and those who are engaged in the industry.

2. For the film and television industry chain, the biggest impact of the epidemic is the cinema business, followed by film festivals. The former is the terminal, the latter is the beginning. If the two ends are blocked and there is no loop, then the entire production process will be affected.

3. In the future, it will be a great thing if cinema chains and online can be combined to expand the entire market space and allow customers and film and television workers to have more room for development.

Editor’s note: This article is compiled from 36Kr LIVE, with deletions. Poke here to watch the full live broadcast>>

Picture Source Visual China

Zheng Daosen:The cumulative box office of “Eight Hundred” currently exceeds 1.1 billion, setting a record box office for theaters since the resumption of work. After a long winter in the film and television industry, the performance of “Yai Hundred” seems to have brought hope of recovery for the film and television industry. We all know thatMany domestic film projects have CAA, presumably the dynamic CAA of the film market is also the prophet of Chunjiang plumbing ducks. Mr. Gu, have you judged that the film and television industry has really begun to recover?

Gu Shuhang: The entire theater chain was indeed very depressed during the epidemic, and many people even doubt whether the concept of “the theater chain” is still valid in the future. Because everyone does not have a very good prediction of the epidemic, nor does it have a good future.But the other side believes that the cinema is already so miserable, should Huayi Brothers shoulder the social responsibility of saving the cinema? But after our discussion this time, it was discovered that Huayi may not even be able to save itself, and it is even more difficult for Huayi to spare no effort to shoulder the responsibility of saving 4,200 small cinemas across the country. At such a moment, Huayi has done its job well, released and promoted the film well, which may have brought the greatest contribution to the entire film and television industry.

@顾舒航: Yes, the box office of “Yu Bai” is so successful, it has brought a certain degree of confidence and light to the entire market. But we can’t let “Yaibai” bear all the responsibilities and obligations, it is just a beginning, let the market see confidence. I feel that every step of the film industry since the epidemic has not been a miracle, and any result requires hard work. In an epidemic, we must first learn to help ourselves, and the second step is how to survive. For Huayi or any film producer, the loss and return of money to them due to the suspension during the epidemic is very huge. So I think the market should be more tolerant to them. First, let them find a solution to survive, and then move towards a healthy and sustainable development.

The “Super View” column is now launching the “Special Observer Settlement” program, inviting entrepreneurs from various tracks, business line leaders of large companies and other front-line business practitioners to share your entrepreneurial insights, dry goods, and methodology here , Your industry insights, trend judgments, look forward to hearing your voice from the forefront.

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