If you have a “shot”, you can take a look at the following methods, which may help your community achieve high stickiness and high turnover.

1. Let everyone in the community have privileges

Only by ensuring the number of people in the community, will we not let customers lose. If you want a user not to leave the group, first give him a reason not to leave the group. We must make the user feel that he has privileges in this group.

For example, all users in this group can deliver to their door free of charge, which is a privilege. The so-called privilege is that you can only enjoy it when you are in the group.

For example, when you fancy any product, you can get a coupon. Before buying a product, chat with the group owner privately and receive a coupon, then you can get another chance to reach the user.

It should be noted that setting privileges must be combined with a certain scene.

Many large companies like to use scenes. For example, the famous slogan “Give me a platinum gift” in the early years. This slogan set a specific scene and deeply embedded it in the minds of users.

Another example is “Afraid of getting angry and drinking Wanglaoji.” In the specific scene of eating hot pot, we will think of Wanglaoji. This is also the reason. Therefore, all privileges must be combined with specific scenarios to make sense.

2. Provide benefits to users in the community

“Privileges” can solve a problem: Why do users stay here? However, just letting users stay in this group is not enough.

Because users have joined too many communities, it is very likely that they have set mute or do not disturb, and have not opened this group, and many messages have not been noticed.

Is there anything that can guide him to open it? The best way is to let him reap the benefits. Everyone has a mentality, which is to take advantage, because “the advantage that cannot be taken is a loss.”

There are also skills in how to send benefits. Maybe you would say, isn’t welfare still simple? I am self-willed if I have money, just throw a red envelope of 100 yuan. Of course there is nothing wrong with this, as long as you are a local tyrant, you can do whatever you want.

But the high cost of this is on the one hand, on the other hand, you did not use the value of welfare to the extreme. The user received the red envelope, sent a “thank you” emoticon at best, and slipped away.

How to maximize the value of welfare? It is as much as possible so that everyone can enjoy your welfare.

When I trade Jiuxian.com, I will also drop a red envelope in the group, and the amount will not be too large. But before losing the red envelope, I will tell you the rules for receiving the red envelope:

If you get “I’m Feeling Lucky”, you can pick up a bottle of wine for free at the store; if you are not feeling lucky, you can get a 10% discount; if you can’t get the red envelope with a slower hand, you can also get a 5% discount on wine.

So, the number of passesWith a small amount of red envelopes, I can get everyone involved as much as possible, and everyone can get benefits.

So, if you want to maximize the value of welfare, you must have entertainment to encourage everyone to play.

3. Through entertainment, continuously enliven the atmosphere

When I was in Maoyan Entertainment, I planned an event to increase the enthusiasm of user interaction.

I first throw out the bait, which is to put 10 10 yuan movie coupons, and then let users answer the questions I asked. The first 10 users who successfully answered can get the coupon benefits.

The problem is of course not thrown out casually. I know that the users of Maoyan Entertainment are young people who love to watch movies. They are naturally gossiping.

So who is acting in the movie? These are the stars, right. So the questions I raised are all entertainment gossip related to celebrities. For these young people, it is very easy to answer.

Because the topic of entertainment is topical in itself. The group members will talk about this topic regardless of right or wrong answer. In the process of interaction, laugh and play, even if the group leader is not there, they will be so happy.

This will not only make the group more active, but also the relationship between group members.

4. A good community requires care for group members

It’s not enough to just send benefits. We will also provide spiritual care for group members.

Good morning, good night, holiday blessings and other caring styles are just the most basic means, insignificant, and users cannot feel the real temperature.

Imagine if a group member celebrates his birthday, we can guide everyone in the group to wish him a happy birthday and send a cake emoji. Does this atmosphere instantly become popular?

If you are the blessed person, would you feel very heart-warming? Is this group reluctant to leave?

I have a student who makes maternity and baby products, and most of her mother and baby group members are Bao Ma. She will share parenting knowledge, mother-in-law, husband and wife relations, workplace relations and other content in the group at any time.

We all know that in the sales community, if you keep talking about the product, you may not always talk about it, but if you change your mind and talk about other topics, it may resonate. When it resonated with users, the relationship took a step further.

Since you can talk about topics other than the product, some members will ask her some questions privately, or send them to the group if they encounter any troubles, they really treat her as a heart-warming big sister.

Based on this, the relationship between her and the group members has long surpassed the traditional business relationship and has risen to the relationship of friends. So, in the future, what kind of products the group members have demand, will they buy from her instead of others?

How often should I follow up? Which customers really “should talk”? The following is the frequency of chatting with customers after I classify them, for your reference only.

4 Surprise transactions for major customers

Be careful, you will pay attention. Why do I record the customer’s birthday, even the customer’s daughter’s birthday when I mark the user’s portrait? Do you check your account?

Not really. We have to understand a truth, large customers, is to focus on maintenance.

At the same time, if we operate 100 large customers, we can generate 1 million sales, but if we operate 10,000 ordinary customers, it may not generate 100,000, which is very inefficient. To improve efficiency, we must target high-end customers.

How to lock high-end customers and deal with major customers? The method I use is: surprise deal.

When you want to be nice to someone, don’t say it in advance. You can give the other party a surprise. When the other party is in a surprise scene, the emotions are especially easy to be driven, which will give the other party a unique experience.

If this experience can exceed the other person’s imagination and is a scene I like, it will definitely move the other person. At this moment, the other party’s rational thoughts no longer exist.

What should I do when a surprise transaction is made? Take the case I personally experienced on Jiuxian.com as an example: a pair of 98 yuan tiger-toed shoes in exchange for an order of 58,000.

I found out the customer’s data from the back-end orders, and her name is Ms. Jin. By adding her as a friend, I learned that Ms. Jin is 36 years old this year.

At that time, the first thing I did when I went to work every day was to spend an hour like and comment on the customer’s circle of friends. During this process, I saw the Moments that Ms. Jin posted last year, saying that she would be 36 years old this year for her 35th birthday.

At the same time, I saw it on the cover of her Moments magazine. She introduced herself as a director of a company.

Once, she posted a circle of friends, saying that at X o’clock X minute X year X month X day, she gave birth to a little princess. As a community, we pay attention to customer relationship, and Ms. Jin is my big customer,