It’s not just Zoom, it is generally believed that online meetings will continue to exist.

Editor’s note: This article is from Tencent Technology, review: Golden Deer.

Why is Zoom suddenly emerging? Financial analysts usually provide a variety of fascinating charts and spreadsheets that give irrefutable facts that indicate that the company is overvalued or undervalued.

On September 4, after announcing strong results for the second quarter of 2021, the stock price of video conferencing application developer Zoom soared 40.8% in trading. The market value of Zoom has increased by US$37.4 billion in just one day, roughly equivalent to the market value of eBay. This level of soaring is usually associated with new disruptive technologies, and this situation is not common in the field of enterprise communications.

During the COVID-19 pandemic, online meetings have become crucial, but this is not to say that Zoom is the only option. So, why does Zoom suddenly emerge? Financial analysts usually provide a variety of fascinating charts and spreadsheets that give irrefutable facts that indicate that the company is overvalued or undervalued. Industry observer Dave Michels provided six reasons why Zoom won the video conference competition during the epidemic:

1. Productive consumers

Zoom is one of the few video conferencing service providers that caters to both consumers and corporate customers. This creates a larger potential market and provides a certain degree of synergy. For example, people choose Zoom to participate in online social gatherings, partly because they also use Zoom at work. And vice versa, people use Zoom at work because they use it at home.

2. Freemium

Zoom has always had a freemium model. Although freemium is no longer so rare in corporate communications, it is still an exception. The free version of Zoom also does not lack key functions. Free users can use the same functions as paid users, but the meeting time is limited to 40 minutes.