Papi sauce is no longer only attracting users who like to watch funny videos, but also Bao Ma.
Editor’s note: This article is from the WeChat public account “The View of Chief People” (ID: sxrenwuguan), author Beifang , Editor Jiang Yue. Released with authorization.
01
Newbie mother papi sauce proved its commercial value.
After 7 months of silence due to pregnancy and childbirth, papi-chan returned yesterday. With a rap song called “I’m back”, the comeback is a hot search. The “papi sauce” Baidu index soared directly from 1,000 to 7,000. As of press time, Sina Weibo #papi酱回了# has seen more than 450 million views on the topic.
At station B, the whole screen is full of “Yes Qinghui” barrage. Ye Qinghui means: Ye’s youth is back, and it is used to describe that the classic content that I like has finally been updated for a long time.
By the way, this is actually an advertising video with an American toy brand Fisher.
For Papi Chan, who has “debuted” for five years, it can be considered lucky to be able to maintain such a performance after half a year. In the past six months, she missed the wave of live streaming, missed “Thirty Only”, and missed “Sister Riding the Wind and Waves”
As shown in the video: When a colleague excitedly invited her: “Lei Leizi, come with us to fish for five people.” She looked like she had heard an alien word.
Obviously, she also missed the popular variety show “Summer of the Band 2” this year, and the niche band “Wu Tiao Ren” that went out of the circle this summer.
Mothers probably feel the same way. Being out of touch with society, at least for a short time, is a predicament that most novice mothers can hardly get rid of. Especially when they are exhausted by human cubs who don’t have their own instructions after giving birth, they probably don’t have much experience watching variety shows and chasing hot spots. ——If you have time, buy more baby products on Taobao, or take a rest. Isn’t it fragrant?
For content creators, the scariest thing is that they cannot keep up with the times.
Papi-chan didn’t evade these. In the video, she spit out her backwardness. Of course, the data is proving that her comeback path is correct. While gaining support from public opinion, on the WeChat official account, this videoCommercial value is still there, or in other words, the return of motherhood is greater value.
In early September, papi sauce won YeeHoO’s endorsement. This domestic children’s clothing brand, established in 1995, ushered in its first spokesperson in 2017, Ma Yili, who became popular because of “My First Half Life”.
Naturally, the Fisher-Price toy advertisement embedded in the first work of Return is also a “Party A Dad” that fits Bao Ma’s new identity. Before that, the endorsements of papi sauce focused more on brands such as beauty, automobiles, e-commerce platforms and games.
The identity of Bao Ma is not a burden. In other words, as a female public figure, frankly confessing her weakness after becoming a mother is becoming an “unimportant” matter.
Last year, Lei Jiayin bluntly told reporters Tang Wei’s “pain” in an interview: When playing with the latter, he often couldn’t enter the play because of the frequent use of the toilet. Tang Wei beside him burst into tears directly in front of the camera. Later, she explained that it was actually “too much antibiotics” and “postpartum sequelae, which makes you unable to hold back urine.”
After that time, the well-known Lei head, rarely overturned, was criticized for “disrespect for women.”
Ella Chen Jiahua once wrote about Mother’s Day, saying that after becoming a mother, no matter if you sneeze, jump in place, or run, you will accidentally suffer from urinary incontinence. Also after Ella this time, many medical articles began to focus on popularizing “reproductive sequelae.”
In fact, since Ella became a mother, her endorsement has not stopped. From the wonderful and comfortable diapers for babies to ROBINMAY, a local bag brand in Taiwan, femininity has become her aura and characteristic. After being “vulnerable” as a novice mother, Ella soon ushered in the second spring of her career, and star-making programs such as “Youth Have You” appeared on many young boys and girls.
Being commercial value will not be greatly reduced because of pregnancy and childbirth-this is the basic premise of the “papi sauce” standing up, of course, if from female public figures to an ordinary young mother, they can enjoy this A bright future is even better.