In the first half of the year, sales completed 90% of the annual target, and in the second half of the year, the company raised the effect, raised the money, and raised the profit.

On the evening of August 1, 2019, Sunshine City Group released the 2019 interim report. According to the announcement, Sunshine City achieved revenue of 25.211 billion yuan in the first half of the year, a year-on-year increase of 48.03%, and a net profit of 1.449 billion yuan, a year-on-year increase of 40.52%. After surpassing the threshold of 100 billion last year, Sunshine City’s main financial indicators have been further optimized, and its performance growth is fulfilling its promise.

Zhu Rongbin, executive chairman and president of Sunshine City Group, said that the company will adhere to the strategy of equal emphasis on scale and quality, and achieve sustainable development on the basis of ensuring the safe operation of the company.

Semi-annual sales of 90 billion yuan to complete 50% of the annual target

The semi-annual report data shows that from January to June 2019, Sunshine City recorded contract sales of 90.73 billion yuan, an increase of 28% over the same period last year, and completed 50% of the annual sales target. Among them, the sales amount of Sunshine City Fuzhou, Shanghai and Zhejiang exceeded 10 billion yuan.

In the first half of the year, Sunshine City achieved double growth in revenue and profit. During the period, Sunshine City achieved settlement business income of 22.511 billion yuan, a year-on-year increase of 48.03%. The consolidated net profit attributable to shareholders of listed companies was 1.449 billion yuan, an increase of 40.52%.

Net debt ratio fell by 37%, debt structure optimization

In the first half of 2019, Sunshine City proposed “stable operation”, and strongly seized the money and actively optimized the debt. Under the premise of new asset scale and high quality land storage, the asset-liability ratio of Sunshine City fell to 83.58% in the first half of the year, and the net debt ratio fell to 145.13%, down 37.09 percentage points from the end of 2018.

In terms of financing structure, Sunshine City’s finances have also been optimized. In the first half of 2019, its average financing cost was 7.72%, which was 22 percentage points lower than the end of 2018. The interest-bearing asset-liability ratio also fell to 38.84%, a decrease of 4 percentage points from the previous financial year.

While reducing debt, Sunshine City is also strengthening cash flow control. In the first half of the year, the full-caliber sales returned a total of 72.5 billion yuan, and the average return rate exceeded 80%. In the same period, the operating net cash inflow was 8.698 billion yuan, which continued to be positive. As of the end of June, Sunshine City held a total of 43.308 billion yuan in monetary funds, reaching the highest level in history.

Control the rhythm of the land and increase the equity ratio

In 2019, the property market policy continued to be stable. Sunshine City also put the safety of its operations first. In the investment rhythm, it formulated a strategy of “three harvests and three branches” to grasp the small cycle of the investment market window and increase the old reform. And the expansion of the first-level linkage project.

In the first half of 2019, Sunshine City added soilThe land reserve was about 5.27 million square meters, and the proportion of newly added land reserves increased from 55% at the end of last year to 80%, and the corresponding equity land price totaled 27.3 billion yuan.

After supplementing the value of 90.2 billion yuan, as of the end of June, Sunshine City’s land reserve totaled 43.96 million square meters, with a reserve value of 546.7 billion yuan, of which the first- and second-tier cities could account for 86% of the total value of the land. 4,322 yuan / square meter. Relatively low land prices have laid the foundation for future profit growth.

Promoting quality with technology, creating a new IP for green Wisdom

In the first half of 2019, Sunshine City continued to increase its investment in quality engineering, clearly establishing a leading design management team within the industry and comprehensively improving the design management level. At the same time, in the first half of the year, the projects in Wenyufu in the Zhejiang region and Tanyu in the Fuzhou region have achieved high-quality delivery, and the quality strategy has achieved remarkable results.

On the product side, Sunshine City will create “Green Wisdom” as the core competitiveness of the company after the company has crossed the 100 billion scale. Following the release of the “Green Wisdom White Paper” in 2018, the Green Wisdom Research Institute was established to comprehensively upgrade the technical content and threshold of Green Wisdom products. The company has arranged a number of scientific research projects and will cooperate with scientific research institutions to The products of green health, smart home, and family culture are implemented, and the green wisdom home is built into the IP of Sunshine City.

Optimize corporate governance structure and build talent echelons

In order to match the scale management after crossing 100 billion yuan, in the first half of the year, Sunshine City carried out hierarchical system management for 28 regions, increased autonomy in three A-level regions, and established a new regional management center for C-level regional priorities. Management to further strengthen the project master system.

In terms of team building, Sunshine City has introduced Tan Lixin, Hu Yubo and others to join, and also promoted the talent cultivation mechanism – “Photosynthetic Engineering” program internally, and trained a group of middle and grassroots personnel for Sunshine City. From January to June 2019, the total number of photosynthesis projects was 501.

The second half of the year: two adjustments for the three major tasks

Sunshine City management revealed that the market environment will not change significantly in the second half of 2019. Sunshine City will put marketing work first in the group from the group to the region, and strive to complete the marketing task of “51 Action” to ensure supply, Strong sales, and promoted payment. Under the premise of ensuring the safety of cash flow, we will carefully arrange investment work, continue to pay attention to market dynamics, innovate cooperation methods, and step on the beat. And increase the management of post-investment projects, and revitalize assets.

In the second half of the year, Sunshine City will also promote two adjustments – quality oriented and profit oriented. Zhu Rongbin said that through the advancement of quality engineering, we will strive to achieve breakthroughs in product quality within two years and build quality into the core competitiveness of Sunshine City.

“Incentives for the first half of the yearThe proportion of scale in the system is too large and does not match the strategic objectives. In the second half of the year, Sunshine City will adjust the incentive system, balance the scale and profit, reflect the current creation, strengthen the quality orientation, and increase the quality assessment and profit assessment. The quality assessment takes the engineering quality and design quality as the breakthrough point; the profit assessment is the comprehensive assessment of the current profit and settlement profit. Zhu Rongbin said that in the case of rapid development in scale and quality, the company will continue to improve its management level, optimize its capital structure, improve its financial indicators, and achieve its goal of sustainable development.