The short video landscape will change?

Tencent’s investment or acquisition of fast-handed things has not yet been seen, but the deep cooperation between the two sides has quietly begun.

A few days ago, we learned that after WeChat opened the video link sharing permission of the circle of friends, the two parties cooperated to launch a “look at the video” that can be used up and down, and it has the strategic meaning of slamming the vibrato.

The front line | WeChat joint fast, created a video version

Left: Quick message video sharing page appears “WeChat to see”; Right: Share to WeChat to see a quick video, support “in view” function

In short, after the user shares the quick video to “WeChat to see”, the short video will appear in the information stream. When the user shares the video to a circle of friends or share it with a friend, open the link to see The top shows the video stream of “Look at the video”, including but not limited to the fast platform. When you use it for the first time, you will feel that this entrance is buried deeper, but others can directly open the video stream that is shared into the circle of friends and chat box. In addition, click on the watch button in the video to share the video to see the stream.

This change means that the video resources of the fast hand and the WeChat video stream are open, and WeChat completely opens the social relationship chain to the fast. At present, the micro video can not be directly shared to WeChat to take a look.

Just a few days ago, the Beijing News reported that the negotiations for Tencent’s investment quickcomers are nearing completion. The current round of the quick valuation is more than 25 billion US dollars, the two sides may set up a new joint venture company, Tencent’s shareholding ratio is 30% -40%, the cooperation model is similar to Tencent’s investment in Jingdong, Tencent will also put assets into the new company (or Resources). It is also reported that if the investment is completed, Tencent’s short video business is mainly responsible for the fast-handed team. There are also media reports that Tencent will not give up microvision. For the above-mentioned complicated information, Tencent and the fast hand did not give a clear reply.

Either investment, joint venture or in-depth cooperation is due to the fact that microvision has become an “unable to help”. After the resurrection of Microvision, Tencent poured a lot of resources into it, including “3 billion subsidies”. After the Tencent 930 architecture, Microvision became the company’s internal C-bit short video product. It is no exaggeration to say that Tencent has devoted half of the group’s resources to support micro-vision, but there is no particularly big improvement. “Tencent microvision: a step forward is tragic, and a step backward is despair”, revealing the current dilemma of microvision.

The front line | WeChat joint fast, made aVideo version

After sharing a quick video from a friend to a circle of friends or friends, you will see the video stream “look at the video”

Compared with the short-term video business of Tencent, the market share of its netizens is constantly being eroded by the byte-beating system, which is built on a mobile empire with 320 million live vibrato. . At the same time, the bytebeat system is still infiltrating into Tencent’s hinterland – social and gaming. Since Tencent’s implementation of its open strategy, social, content and Internet+ have become their precious half-life. Today’s situation makes Tencent, a company known for its traffic and product capabilities, slightly awkward.

Microvision is unreliable, but WeChat, which has 1.1 billion monthly users, is still the biggest variable. In the first quarter of 2019, Ma Huateng, Chairman and CEO of Tencent’s Board of Directors, revealed that “the number of short videos uploaded and shared by WeChat users has increased significantly”. Video dynamics is an attempt at recording tools, and a 30-second video of a circle of friends is a test for a performance-oriented tool. However, in the case of aggravation of the head effect in the short video field, Tencent may not miss the battle again.

In retrospect, the mobile Internet population and users’ long-term dividends have subsided, and Tencent’s difficulty in creating billion-level C-end users has increased dramatically. It is a good choice for Tencent to join hands with many quick investments. At present, the battle between fasthand and vibrato has already ignited, and the slow company has become radical. It has hit 300 million DAUs at the end of the year, building a product matrix, and stepping into the camp with vibrato. Before this, Tencent has actually opened up resources for fast hands. This time, the video information flow cooperation will inevitably bring huge social traffic to the fast hand.

The product of the bytebeat system has been rumored by Tencent’s social traffic, but the previous avatar and nickname warfare completely annihilated such an illusion. Flying chat and multi-flash are all attempts to build a social account system with byte hopping. Today, the vibrato users need to download the video to the album, then upload and share to WeChat. Because of this limitation, the vibrato encourages users to share the video directly to multiple flashes.

For the combination of WeChat and the fast hand, the vibrato seems to be also preparing for defense. Recently, it was on the line with the vibrato group, which is intended to operate the community to grab private traffic. Many people have said that the short video has been set, so this time WeChat quick hand will not turn the situation, will become a highlight of the second half of this year.

(The title map is from Visual China)