Thunder and the storm were born in the same year, and together they reached the crossroads of destiny.
Editor’s note: This article is from WeChat public account ” zinc Finance “(ID: xincaijing) , author: Chen Deng new.
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Xunlei shares fell to $2.08, with a market capitalization of only $140 million. Compared with historical peaks, the market value has shrunk by about 92.30%.
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The field of Thunderbolt transformation is mostly not for pursuing traffic, but for pursuing profits. This is the end of the game. After all, what Thunder is currently lacking is not the monetization channel, but the traffic.
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Whether it’s cloud computing or blockchain, the track leader is an Internet giant. Whether it’s technology, money or channels, Thunder is far removed.
In 2003, the Chinese Internet gave birth to two future star companies: Thunder and Storm.
In that era, the speed of the Internet was anxious, and the download speed of tens of KB per second was normal. Thunder became the necessary software for installation, and the downloaded resource formats were different, and a universal player was needed. Then the storm took the opportunity.
For a time, Thunder and Storm became a good partner for netizens to download, and both became “one brother” in their respective fields.
Take the thunder of the wind, the growth rate makes Tencent eye-catching, the latter launched in 2008 the QQ whirlwind on the download track to compete with it.
When the time passed, Thunder and Storm did not grow into Internet giants.
As of August 2, 2019, the market value of Thunder has shrunk by 92.30%, while the operating income in the first quarter of 2019 has actually fallen by 47.6% year-on-year.
Even if QQ Cyclone stops operating and exits the download track, Thunder becomes the only mainstream download software, and it can’t save users. It seems ridiculous to download the end of the track.
In order to meet the 5G era, Thunder expects cloud computing and blockchain to turn over, but it is not optimistic about the market.
15 years later today, Thunder and the storm are difficult brothers and brothers, and together they reached the crossroads of destiny.
The market value has shrunk by more than 90%On June 25, 2014, Thunder landed on NASDAQ in the United States and was highly regarded by the capital market.
Previously, Thunder’s estimated price range was $9 to $11 per share, and it was eventually oversubscribed by 28 times, so the issue price was raised by $1 to $12.
“In the roadshow stage, many investors expressed strong interest in Thunder.” Liu Qin, the second largest shareholder of Thunder, and managing director of Morningside Ventures, said in an interview.
Thunder’s opening price was $14.21, up 18.4% from the $12 issue price, closing at $14.90 and a market capitalization of $1.03 billion.
Thunder founder Zou Shenglong and a group of senior executives stayed in the US for more than ten days before ringing the clock, sharing the joy of success after listing.
However, this joy came too late.
After 3 trading days, the listing of Thunder opened a long road of decline, with a drop of more than 60%.
It wasn’t until 2017 that there was a surge of money, hitting an all-time high of $27. That’s the story of Thunder’s “playing coins” in the capital market.
Thunder users share idle bandwidth resources and become the “miners” of Thunder, and then get the playing coins. Users can buy and sell coins, so a traditional Internet company turns into a fashionable blockchain company.
However, the operation of this side-by-side ball quickly caused controversy. The story of “playing the coin” could not be said, and the share price of Thunder was on the road of falling.
Today, Thunder’s share price has fallen to $2.08, with a market capitalization of only $140 million, which is about 84.86% lower than the market value of the first day of 2014, which is about 92.30% lower than the historical peak market value.
What happened to Thunder in the end, why did you fall from the darling of the capital market?
The performance is ugly, the annual loss situation can not be reversed, the story is said to be sloppy, and there is no real money and persuasiveness.
Worse, the first quarterly report of 2019 showed that Thunder’s operating income was $41.3 million, a sharp drop of 47.6% year-on-year. Advertising, cloud computing and Internet value-added services are shrinking.
Although the growth rate of Thunder’s operating income has been sluggish in recent years, there has not been any negative growth in the form of cliffs. If this trend cannot be contained, it will accelerate the flight.
In addition, as of March 31, 2019, the number of members of Thunder was 4.57 million, and the number of members at the time of listing in 2014 was 5.17 million. These five years have not increased but have decreased by 600,000.
This also shows that Thunder’s famous downloads are getting more and more down.
So, capital flight and continuous decline are also reasonable things.
Is always seeking transformation. It has not been successful
With the acceleration of bandwidth and the arrival of the mobile era, the demand for downloading has been weakened, the living space has been compressed, and Thunder has been well aware of it. The early development of the transformation, the direction of the main online video playback platform.
There is nothing wrong with the direction, but the attitude is not strong enough.
Thunder cleared a large number of pirated resources, illegal resources, purchased genuine copyrights, forced to promote Thunder to see, hoarding heavy forces to participate in online video traffic battles.
Some netizens joked: “Xunlei, the largest resource area in China, went offline and closed down. The boss Zou Shenglong escaped with his 350 million seeds.”
There are also netizens who criticize: “Almost every time you start Thunder, you will automatically install Thunder to see, especially disgusting the player, how can you prevent it from being installed automatically? Do you have to force me to change the download software?” /span>
User complaints, Thunder can be ignored, but the more genuine the card is playing, the Thunder has been unable to help. In fact, the big players at the table are Tencent Video, Youku, Iqiyi, and so on. Even the old players such as Sohu Video have retired to the second echelon, not to mention the Thunder. In April 2015, Thunder looked at the strategyAbandoned, Thunder is lost in the transformation. Combine Thunder’s product line and get involved in the field. What is really hot? ·Xunlei X: The latest version of the download software · Thunder chain: blockchain technology platform · Thunder film: genuine resource collection · Thunder video: video player · Thunder live broadcast: take the beautiful live route · Thunder game: main page tour ·Star Cloud: Cloud Computing Service Platform · Thunderbolt Finance: Closed · Thunder and Thunder Express: Closed · Thunderbolt E-Commerce: Abandoned · Thunderbolt Tour: Abandoned · Thunder See: Abandoned · Player Cloud: No Products Update
< /p>The core of the Internet company must be traffic, and each product line is built around traffic, thus forming an independent ecosystem, and the business can flourish.
In the field of Thunderbolt transformation, most of them are not in pursuit of traffic, but in pursuit of profit, which is put the cart before the horse. After all, the lack of speed is not the monetization channel, but the flow.
In the minds of most netizens, Thunder is still only a download tool. If you lose the download function, there is no need to keep it. Therefore, Thunder urgently needs a new traffic portal to increase fresh blood.
It’s a pity that no matter whether it’s a Thunder live broadcast, a Thunder video or a Thunder movie, it’s impossible to provoke this gird.
There is no new source of traffic, and Thunder is no longer “sexy.”
Can you survive in the 5G era
In the 4G era, Thunder provides the underlying acceleration technology support for the mobile terminal. Although it did not make much money, it gained some partners. In the 5G era, the download speed is calculated in GB per second. Thunder is even more useless on the mobile side. Ground.
“The arrival of 5G technology has brought a key driving trend for the Internet of Things industry, and will also increase the demand for edge computing solutions.” Thunder CEO Chen Lei publicly said: “Hold millions of daily active users The Thunder APP and paid members are our natural advantages in developing blockchain technology.”
In order to survive, Chen Lei changed the positioning of Thunder from an Internet service provider to a cloud computing and blockchain growth company.
An Internet senior observer told reporters: “Whether it is cloud computing or blockchain, the track leader is an Internet giant, whether it is technology.Surgery, funds or channels, Thunder is far from it.
At the cloud computing track, more than forty companies are chasing you. The latest data from IDC shows that Aliyun is the only one with a 45.5% share. Tencent Cloud has a 10.3% share. China Telecom has a 7.6% share, and the top three are looming.
At present, the customers of Thunder Stars are the Xiaomi, iQiyi and fast-handers, followed by bilibili, popular, tiger teeth, and everyone videos. There are not many heavyweight customers.
As for the blockchain, BATJ is also a deep technical foundation and a wide range of applications. After all, they have their own ecosystems, and it is logical to integrate blockchain technology into their own systems.
The final struggle of Thunder can save his destiny and wait for the market to give a final decision.