Ruixing is eager for the young users of cloud music.
The cross-border joint name of cloud music continues.
On August 5th, NetEase Cloud Music and Ruixun Coffee jointly opened a “Yudao” music theme coffee shop, which was officially opened. The store is located at No. 35 Sinan Mansion, a century-old building in Shanghai.
“Yujima” is a long-term music-themed coffee shop that combines music experience and coffee drinks with Netease Cloud Music and Ruixun Coffee. It has unique distinctive features in beverage development, theme design and store selection. Netease cloud music element.
This is the empowerment of NetEase Cloud Music IP Authorization for offline scenes. It is another attempt to let music penetrate into more scenes. In the final analysis, it is a different means of cloud music exploration and realization.
Before, NetEase Cloud Music also has done other space expansion in commercial innovation, such as hotels – and “sleep music” theme hotels opened by Yaduojuju; such as brand advertising – located in the cloud music app The first screen of the Banner; such as the mall – in addition to the music around, will also sell T-shirts, animation products, etc.; and the Yuncun community, also has room for realization.
IP licensing is a common form of cooperation, but the heavy cross-border calculations such as the offline content store are the first collaboration between Netease Cloud Music IP licensing and coffee brand cooperation. In the cooperation, Ruixun Coffee has launched a new storefront style, and NetEase Cloud Music has also deeply participated in the theme design of the store.
In addition to the songs of Netease Cloud Music, the coffee shop can also infiltrate many functions in cloud music such as Yuncun. All Netease Cloud Music Vinyl VIP & L7 users have to go every afternoon. The store enjoys the privilege of giving away free drinks. This is also the value-added service that Netease Cloud Music hopes to give members more incentives to encourage more people to pay for cloud music members.
Trustdata released the “China Mobile Internet Industry Development Analysis Report for the First Quarter of 2019”, showing that the white-collar and student groups of NetEase cloud music users are concentrated, showing a trend of obvious youthfulness, and Ruixing Coffee is so eager for young people. The overlap of people and consumer groups allows the audiences of both partners to penetrate each other.
Netease Cloud Music is paying more and more attention to the IP layout under the Internet, cross-border marketing with Metersbonwe, and further IP licensing cooperation with three guns, the future and Rui Fortunately, cooperation to expand coffee surrounding and culture.
It’s all about finding more ways to monetize. After all, to get the head music resources, the only membership funds are not enough.
(Image courtesy of respondents.)