How do new media people protect their trademarks and brands?

Editor’s note: This article is from WeChat public account “new list” (ID: newrankcn), author: truffles Yan Chun-ying.

Two days ago, the new media people were on the go!

B station’s well-known UP main “Jing Hanqing” released a video saying that his 22-year-old name “Jing Hanqing” has been squatted by a company as a trademark, and the other party asked him to immediately stop using this name on all major platforms. Works, otherwise legal measures will be taken.
Handmade 敬, Jing Hanqing and other well-known bloggers are robbed of trademarks, how to avoid The video came out, and the word “Jing Hanqing” was posted on Weibo. The video in the B station was broken, and more new ones were involved. The media IP trademark was squatted, raising the collective attention to this issue. What happened to the trademark being squatted? Who dominates these cybersquatting events? How do new media people encounter “trademark hooligans”? How to avoid risks?
Handmade 敬, Jing Hanqing and other well-known bloggers are robbed of trademarks, how to avoid

“Trademark hooligans” are frequent, are you lying?

In fact, there are more than one company trying to register the “King Hanqing” trademark.

In the official website of the “Trademark Office of China Intellectual Property Office” (http://sbj.cnipa.gov.cn/sbcx/), there are 7 companies applying for the “King Hanqing” trademark. The “Mirror Lake District Zhiqiao Electronic Products Sales Department” issued a warning to Jing Hanqing himself was the first to obtain the trademark registration certificate among these squatting companies.

Handmade 敬, Jing Hanqing and other well-known bloggers have been squatting trademarks, how to avoid