Whether it is domestic or overseas, the future will be more intense.

On August 5, realme announced that since its release of the first product on May 16, 2018, as of July 10, 2019, realme has more than 10 million users worldwide.

According to data released by Counterpoint, realme shipped 4.7 million units in the second quarter of 2019, ranking 10th. In addition to Samsung, Huawei, Apple, Xiaomi, OPPO, vivo, Lenovo, LG and Nokia HMD.

In the early days of Realme, the main battlefield was in India. Whether it was price or fan economy, it was obvious to learn Xiaomi and quickly achieved the fourth position in the Indian market.

In 2019, the competitive pressure in the domestic market intensified, OPPO recalled Realme to the domestic market, and released RealmeX in May, focusing on the cost-effective market.

OPPO is a sub-card, which is not the same as Huawei, Xiaomi and vivo. RealmeTrader isLi Bingzhong, was previously responsible for OPPO’s overseas business. Similar to “One Plus”, Realme, although belonging to the OPPO department, is weakly bundled as a sub-brand and OPPO mainline. Li Bingzhong and Liu Zuohu both leave the OPPO and the team operates independently. Obviously, OPPO wants to strip Realam as much as possible to remove the “OPPO” color. The advantage is that Realme can focus on the online, the downside is that there is no OPPO aura blessing, as a new brand to expand the market, will be more difficult.

Realme 1 million users broke the data, and now the smartphone has entered the stock market, the results are bright. But domestic opponents are far ahead, Red rice Note 7 series 129 days sales broke 10 million, Zhao Ming gave glory 9X set sales target of 20 million station. As the fast-growing new brand, Realme’s biggest challenge comes from how to break through the bottleneck and capture more users in the stock. After all, you can imagine, Whether it is domestic or overseas, the future will be more intense.