Rules and strategies in product operations are often overlooked or ignored. But the result is fatal.
Editor’s note: This article is from the WeChat public account “caoz’s nightmare” ( ID: caozsay), author caozsay.
The previous article is an introduction. The level of risk control is particularly broad. So today we say a relatively subdivided level, product and operational strategy design. Of course, strategy design can’t be said to be completely for risk control, but the risk control is The proportion here is very huge.
Some of the unemployed or newly-introduced product personnel and operators may not have the complete concept of strategic design. I will talk about a requirement, solve a scenario problem, develop it to achieve it, and then release it on the line.
Some people with a little experience probably understand that strategic design is necessary and important. For example, I need to design some indicators, some thresholds, some rules, and certain requirements in the process of product and operation. Operational logic, the above constitutes a product or operational strategy. But many times, because the awareness of risk control is not in place, there are catastrophic problems after going online. Don’t say small companies, even giants like this are everywhere.
1. What is strategy design?
For example, I have a page with a user registration, what information to enter, and registration. This is a feature.
The same mobile phone number is only allowed to register one account. This is a product rule, or a product strategy.
The user clicks on the ad and deducts the bid based on the advertiser’s bidding result. This is a product feature appeal.
Clicking on the same ad in a single client unit time only counts one charge, which is a product strategy.
When the spike starts, the user who gets the priority gets the purchase, which is the operational appeal.
If you are a guest