Can music variety really change the music circle?
Editor’s note: This article is from WeChat public account “All Media Party” (ID: Quanmeipai), author of Tencent Media.
The taste of this audience is difficult to adjust?
That’s a little bit different.
In the summer of 2019, “The Summer of the Band” is playing rock; “The Son of Tomorrow 3” is in the idol; “Sound into the Heart 2” is singing a musical; “The New Chinese Rap” is doing the second season. … Musical variety shows are amazing and fresh.
This issue of the whole media (ID:quanmeipai) combs the music variety from the professional track to the small competition, taking you through the changes in the program to see our time code.
Music variety is beginning to grow:“The uninhibited carnival”
Li Yuchun’s latest album “Wow” has sold 2 million hours on the line. “There is no forgetting the beginning of music” is the unanimous comment of the critics on Li Yuchun. Recalling the 2005 “Super Girl” Finals, Li Yuchun took 3.52 million votes. The advantage became the champion. The ratings of Hunan Satellite TV soared to 11.65% that night. This brilliant, for more than ten years, no one can copy.
Left: Li Yuchun wins the photo/right: the new album “Wow” cover
In the history of music variety, “Super Girl” is a benchmark, and the super wave of the show is over the past fifteen years, and it has produced a variety of new music variety. form.
The first is that various models with similar patterns have become popular. “happy”Men’s Voice”, “My Style”, “Refueling, Good Men”, “Absolutely Singing” and other programs appear one after another in the audience’s field of vision. Music + Variety makes the audience from the original professional-grade music to the civilian level Idol’s variety building model is mature.
This stage,The success of the music draft is to complete the construction of Fisker’s productive text.
If a TV show is viewed as a cultural product, the presentation of each program can be seen as a “text.” Before the appearance of the voting draft model, the setting of the TV program will not change because of the individual audience. However, after the voting mode appeared, the player’s promotion and the individual audience were connected, so the audience also participated in the construction of the program text. “Super Girl” chooses to interact with the public to chase the audience’s pleasure. By drawing on the mature foreign civilian star-making model (selection, PK, on-site and off-site audience interaction, etc.), the audience is invited to participate in the text construction. Completed a “carnival of the people.”
The reproducibility of this model is very strong, and it is also enduring for a long time. The “China has a hip hop” model in 2017 has the same effect, PK changed to battle, ” want to sing Just sing, my brightest” changed to “keep real”. The summer of 12 years ago was full of dreams and perseverance. It was still a dream and persistence that was sold this summer after 12 years. The biggest difference is that it has changed from the popular pop music track to the niche hip-hop music track.
< Span> Reproducible mode of streamlined production, the effect is fast but the market is also easy to homogenize quickly, coupled with the tightening of the broadcasting and television policy, the draft music variety show has fallen into a trough.
Under the star-making bubble, the producers turned their attention to the professional track.
In the summer of 2012, Zhejiang Satellite TV’s “Good Voice of China” was born. Then Hunan Satellite TV “I am a singer” also made a professional-level track. Both programs gave the audience a professional level of audio-visual enjoyment. The program achieved ratings and word of mouth rushing all the way.
“China Good Voice” is the first program to be broadcasted and separated in the history of Chinese TV. While the TV series variety is reforming the production process, the network variety is also mushrooming.
Rising star: The rise of idol music variety
In 2017, the network variety show began to rise, and the volume of broadcasts has greatly surpassed the trend of traditional variety.
Data comes from whale data
Producers in the TV system also feel the changes in the market. In 2017, Long Danni, who is known as the “draft godmother”, left the company with Tianyu Media. With the vice president Ma Wei, and her idol group X玖 Youth League, Wow Wow was established.
“Ordinary people are eager to be a star. This has never changed. In fact, we just need to build a perfect ecological chain, let the stars we create more long-lasting.” Trader “Super Girl” Long Danni, who took over “Creation 101,” said.
The star ecology of the Internet era is obviously different from that of the big screen era stars.
After the emergence of audio-visual films, the Internet technology revolution has completely removed the stars from the altar, changing the viewing angle of fans to the stars, from gazing and peeping to the construction of “mimic intimacy”
The development of the star is based on the star media manufacturing model of the Internet media ecology. In this model, fans use the various media channels to find the story of the love story about the beans, and through online discussion of social media to compare and confirm each other’s findings, in the process of “mutual recognition of sisters, Qi cp” A rich entertainment experience.
The narrative style of Variety is different from the screen story. It will show the life behind the scenes in front of the star. The “cultivation” can be reflected in the program of several months, which can provide enough celebrity idol stars for fans. Daily details.
The stage of “Idol Trainee” “Creation 101” presents different boys and girls in the summer of 2018.
