Compared with Xiaomi and Huawei, in the surrounding products and IoT layout, the blue and green factory is still a lot late.

Recently, OPPO Vice President Shen Yiren responded to a netizen on Weibo and said: The self-researched noise reduction neck-mounted headphones will be listed this year, and the watch will not be released for the time being. Because “ is a smart watch, although the circle looks good in line with the traditional, the screen utilization efficiency (information presentation) is indeed lower than the rectangular dial.”

The front line | OPPO this year or the introduction of noise canceling headphones, expanding the product line is imminent

The smartphone market continues to decline, and the strategy for applying the demographic dividend period is now out of order. From the data just released by IDC, the market share of vivo and OPPO is 8.2% and 13.9%, respectively. The overall shipments of the aircraft are also continuing to shrink. Everyone has turned their attention to the IoT field outside the mobile phone.

vivo released the IoT strategy in August last year. In January of this year, OPPO announced the establishment of the emerging mobile terminal business unit and launched the “Zhimei Heart” sub-brand, which mainly provides smart home through self-developed and selected products. And the phone around. The head of the business unit is Liu Bo, the original chief procurement officer of OPPO, and reports directly to CEO Chen Mingyong.

OPPO and vivo are coming out of their comfort zone. Their advantage lies in the stable second and third seats in the shipment, while accumulating years of offline channels throughout the country. However, compared to Xiaomi and Huawei, in the surrounding products and IoT layout, the blue and green two factories are still a lot late.

Among the four companies, Xiaomi is far ahead. In 2013, Xiaomi began to build an ecological chain. At present, there are more than 100 companies in the system. has repeatedly created charging treasures, air purifiers, and sweeping robots. Such as the sale of a million items, and the birth of a listed company such as Yunmi, Huami. As of May 20, the total number of Xiaomi AIOT networking reached 171 million.

Huawei also released the HiLink smart home strategy in 2016, which is different from Xiaomi’s self-contained approach. Huawei adopts the open access method. And on June 22 last year, Huawei also released its own smart home brand “Huawei Zhixuan”, which includes cameras.Smart door locks, smart table lamps, air purifiers, etc., Yu Chengdong also said that in the next three years to connect one-third of domestic smart appliances.

IoT’s competition has just begun, and the first-mover advantage does not guarantee a place to the end. Before 5G really began to affect the IoT field on a large scale, OPPO and vivo also had the opportunity to enter the market. In addition to the previous people’s path, OV saved a lot of risk of trial and error. However, as users’ habits and brand stickiness evolve, the time window left by is not so abundant.