At present, the headphone brand market is stable, and the loyalty of mobile phone users of all brands has improved compared with the previous quarter.
Recently, a big data launch “2019 Android Smartphone Report”, from the market overview, user change behavior, user portraits and other perspectives on the main Android phone brand insight. According to the report, the current headphone brand market is stable, Huawei, OPPO and VIVO are in the top three, and the loyalty of mobile phone users of all brands has improved compared with the previous quarter.
Data Description:
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Acquisition period: 2019.4~2019.6;
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Market share: All mobile phone brand data in the report are monitored activation terminal data, non-factory shipment data;
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Change brand share: select the number of terminals of each mobile phone brand when changing machines; the total number of terminals changed;
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Changer model occupancy rate: Select the number of terminals for each mobile phone model/the total number of terminals to change when changing the machine;
Reporting views:
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Huawei’s mobile phone market share is 26.0%, OV mobile phones rank second and third with 22.2% and 20.2% market share respectively, and the headphone brand market is stable;
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OPPO mobile phone users use the most concentrated models, Top5 models account for 35.4%, Huawei mobile phone users use the most dispersed models, Top5 models account for 14.0%;
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Huawei’s mobile phone users’ loyalty continued to lead, reaching 60.3%, and Xiaomi’s mobile phone users’ loyalty increased the most, up 5.2% from the previous month;
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The new mobile phones launched in 2019, such as Xiaomi 9, VIVO X27 and Huawei P30, have become the first choice for mobile phone users of all brands;
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Huawei male powder is mostly cultivated in the first and second tier cities, OV is mainly in the third and fourth tier cities, and is very popular among young people;
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The headphone brand market is stable, and Huawei’s market share is new high
A big push data shows that Huawei’s mobile phone market share in the Q2 quarter of 2019 was 26.0%, continuing to lead the domestic smartphone market. OV mobile phones ranked second and third respectively with 22.2% and 20.2% market share.
From the distribution of major models of mobile phone brands, OPPO mobile phone users use the most concentrated models, Top5 models account for 35.4%, Huawei mobile phone users use the most dispersed models, Top5 models account for 14.0 %.
From the distribution of the system of each brand of mobile phones, 41.2% of Huawei users and 26.9% of Xiaomi users have upgraded to android9, and most OPPO users and VIVO users are still using android8.1.0 system.
Huawei sales are still leading in Q2, and VIVO sales are ranked second
A big push data shows that in the domestic Android smartphone market in the Q2 quarter of 2019, Huawei’s mobile phone sales accounted for 25.4%, ranking first; VIVO mobile phone sales accounted for 20.4%, slightly higher than OPPO mobile phones.
Change loyalty has increased, and new mobile phones have become the top picks for change
Compared with the Q1 quarter of 2019, the loyalty of all headphone brand users has increased. At present, the performance and appearance of smartphones are less differentiated, and users pay more attention to brand factors when changing machines. The loyalty of Huawei mobile phone users continued to lead, reaching 60.3%; the loyalty of Xiaomi mobile phone users increased by 5.2%, and the loyalty of other mobile phone users increased slightly.
A big push data shows that in addition to the original brand mobile phone, Huawei, OPPO and VIVO mobile phones are popular choices when many users change their machines. The following are Top5 data of the brand share of mobile phone users of each brand:
The new mobile phones of various brands this year, such as Xiaomi 9, VIVO X27, Huawei P30, etc., are deeply loved by users. Once listed, they will become the first choice for mobile phone users of all brands. The following are the replacement machines for mobile phone users of various brands. Type occupancy Top5 data:
Huawei and Xiaomi fans are mostly male, Xiaomi mobile phone maleThe proportion of sexual users reached 66.2%
A big push shows that there are many males in Huawei and Xiaomi mobile phone users, among which Huawei’s mobile phone users account for 57.3%, and Xiaomi mobile phone users account for 66.2%. Among mainstream Android mobile phone brands, Samsung mobile phones accounted for the highest proportion of female users, at 53.2%.
The age distribution of mobile phone users of different brands is very different, OV is very popular among young people
From the perspective of the age distribution of users, the age composition of each mobile phone brand user is significantly different. Most of the OV mobile phone users are young people, and the proportion of people under 35 years old is about 75.0%. The age of Huawei mobile phone users is concentrated in 25 to 44 years old, including 43.2% of people aged 25-34, and 25.0% of people aged 35-44.
Huawei has sunk to third-tier cities, and users account for more than OV
Huawei and OV are mainly engaged in the mobile phone market in different cities. Huawei is deeply rooted in first- and second-tier cities. OV is mainly in third- and fourth-tier cities. It is worth noting that the proportion of Huawei users in third-tier cities has exceeded OV, reaching 25.0%.
On June 6, 2019, the Ministry of Industry and Information Technology issued a 5G license, marking the beginning of the 5G commercial era. The smartphone market has once again reached the limelight. A number of 5G mobile phones have been confirmed to be available in August. Which group of people will take the lead in launching 5G mobile phones, and pushing big data will continue to pay attention.