How to provide consumers with higher quality residential products and operational services will be the core value of future industry growth.
On August 2nd, Pomegranate Group’s “Frozen Age Plan” quality improvement big data conference was officially launched. Since 2013, Pomegranate Group has been optimizing the hardware facilities in the public areas of the community for 7 consecutive years. The maintenance items have accumulated “1586” pieces, and the maintenance work hours have accumulated to “20160” hours. 75.8 million yuan.
Chen Zhi, vice president and secretary general of the Beijing Real Estate Association, said: “The line of responsibility for the delivery of new houses is very clear. After the 5-year warranty period expires, the responsibility will be transferred to the property company.” And that is to say, the development outside the warranty period. Businesses can no longer be responsible, and more communities can only rely on the daily repairs of property companies.
Guest Liu Sujing mentioned, “At present, a large number of property management services are not in place”, but simple repairs are made. Large-scale repairs are not realistic, and public maintenance fund usage procedures are too complicated to be easily called.
The problem of post-maintenance management of the community that owners are most concerned about is now a vacuum in the market. The developer has no legal obligation, the property company is unable to implement large-scale maintenance and renovation, and the social responsibility of the post-maintenance of the community is in need of a solution. Program.
In recent years, more and more housing companies have realized the importance of post-operation and maintenance, and more involved in the community upgrade and maintenance services. Pomegranate Group is one of the earliest actions, and it is also the most complete real estate enterprise with the owner’s opinion collection and process control.
“We are not trying to repair, but we want to upgrade the community by understanding the needs of the owners and improve customer satisfaction,” said Xu Zhenfeng, brand director of Pomegranate Group. Through seven years of exploration, the Pomegranate Group has achieved owner satisfaction of up to 82.2%, well above the industry average.
At present, Pomegranate Group has launched a variety of products, K2 Haitang Bay, K2 Lily Bay, K2 Magnolia Bay, etc. won the Jingrui Science and Technology Awards Residential Area Award for Excellence and Guangsha Award, Yangzhou Slender West Lake Yard, Huaiyin Huai Shang Yuanzi, Yancheng Yancheng Yard and other courtyard products are also blooming throughout the country.
Returning to the residential property in the real estate market, facing the structural transformation of housing demand, housing companies are also welcoming the industry to reshuffle, how to provide consumers with higher quality residential products and operational services, will be the future industry growth The core value.