The survival of the car home in the cold winter may also have hidden dangers for the future.

August 7, Car Home announced its second quarter results for FY 2019. According to US GAAP, total revenue for the quarter was $336.3 million (about 23.09 billion yuan), an increase of 23.5% year-on-year; net profit was $116.8 million (about 801.9 million yuan), a year-on-year increase of 15.9%. Net profit and revenue both exceeded analysts’ expectations. As of press time, the stock price of the car home before the market reported 80.21 US dollars, up 0.12%.

From the perspective of specific business, the car home media service and marketing expansion service sector tends to be stable, revenues grow steadily, and the sales lead business segment accounts for a relatively small revenue, but the revenue growth rate is obvious.

In the second quarter, Car Home media service revenue was US$149.8 million, up 10.5% year-on-year. The car home said growth was due to an increase in advertising budgets from automakers. In the automotive industry, the media revenue of the car home still maintained growth, indicating that the bargaining power of the car home in the host manufacturers has still improved.

In addition, due to increased contributions from data products and auto financing businesses, online market and other revenues were $57 million, up 97.2% year-on-year; sales at In terms of clues, revenue from the car home increased by $129.5 million, a year-on-year increase of 20.1%.

The financial report shows that the second quarter operating expenses of the car home was $194.5 million, an increase of 35.2% year-on-year. The car home said that the increase in revenue was in addition to sales and marketing expenses, and the company also in the quarter. Expanded investment related. The daily life of the car home mobile website/main application platform reached 37.8 million, a year-on-year increase of 48%.

Operating costs have also risen, and revenues continue to grow, suggesting that despite the increasing cost of traffic, car homes have formed their own way of attracting traffic. After belonging to China Ping An, the car home has transformed from vertical media to car service platform, including four major sectors: car media, car e-commerce, car finance and car life.

For example, in order to attract traffic, in addition to creating a car number, the car home uses short videos to attract users, and also organizes car-related activities online.Move, for example, “818 Global Super Auto Show” to attract OEM and dealer customers.

In cash flow, the car home has cash and cash equivalents and short-term investments of $1,577.8 million. The car home expects net revenues for the third quarter to be estimated at $314.6 million to $319 million, which is expected to increase by 14.4%-16.0% year-on-year, which may change in the future depending on market and operating conditions.

However, since this year, the car home has encountered a number of dealer groups announced the suspension of cooperation, and then suspected of leaking user data, the stock price continued to fall since the highest point in May. It can be said that the relationship between the car home and users and dealers has become more subtle.

First of all, the excessive commercialization of content will inevitably affect the car home content ecology, which will weaken the reader’s user experience to some extent.

Second,China Association of Automobile ManufacturersShow,DealerStock rebound in July To the high position, carconsumptionindex徘徊 in the low range, is expected to be sold in August It will continue to fall. Sales fell, dealers rely more on sales leads, and also gave the car home a price increase. In the case of poor dealers’ revenue, they have raised the cost of collecting customers, which undoubtedly magnified the confrontation of dealers. The survival of the car home in the cold winter may also have hidden dangers for the future.