In the past case, if Xiaomi introduces a product that is attractive enough, it will stir up a lot of waves in this industry.
Yesterday, data agency IHS Markit released a report saying that Xiaomi plans to launch a curved e-sports display in November to open the game platform of Xiaomi. According to IHS, the screen resolution is 2K, 34 inches, 21:9 screen ratio, refresh rate 144Hz, OEM is the century joint innovation, It is also a partner of TCL and Changhong.
Competitor display is larger than the normal display, the screen is wider, and more importantly, the response speed is fast. The response time of the mainstream e-sports display is between 2-5 milliseconds. ASUS has a The product response speed is 0.1 milliseconds. At the same time, Because in the first-person shooter game, it is required to move the field of view in a large range, and the conversion speed is required to be faster. Therefore, the e-sports display requires a higher refresh rate than the ordinary display, and the refresh rate is generally 144 Hz. The highest can reach 240Hz.
According to IHS analysis, Xiaomi cuts in at this time. One of the reasons is that the e-sports display will go to a low point, and it can be sneaked into the bottom, lowering the procurement cost and introducing a more cost-effective product.
Of course, the display as a hardware can also be used as an extension of Xiaomi’s own game platform, which locks the player to its platform through hardware and keeps it sticky to the user.
As far as the current exposure data is concerned, Xiaomi’s e-sports display is mainstream in terms of configuration, and it also meets Xiaomi’s strategy of cost-effectiveness.
In the segment of e-sports display, it is still dominated by traditional display manufacturers such as ASUS and Samsung. Xiaomi is the first domestic mobile phone manufacturer, and it has begun to lay out players in this field.
The e-sports industry has started to heat up in the past two years. Last year, the IG won the championship and let it enter the public eye. In fact, Xiaomi has been involved in mobile e-sports since investing in black shark mobile phones. This time, he turned his attention to desktop e-sports products.
Of course, the focus on e-sports is not limited to the Xiaomi family. In addition to the display, ASUS also launched the ROG game phone. This year, it cooperated with Tencent to launch the ROG2 game game customized for Tencent. Whether at the hardware or software level, Xiaomi is not yet dominant. However, in areas other than mobile phones, Xiaomi’s price/performance strategy has not yet failed. In the past case, if Xiaomi introduces a product that is attractive enough, it will stir up a lot of waves in this industry.