Consumers’ demand for tourism is increasingly diversified, and personalized tours such as customized tours, self-driving tours, and in-depth tours are steadily increasing.
文 | Daily Business Selection
New report: Cultural and tourism consumption is active in the first half of the year, and economic growth is fast at night
Recently, China Tourism Research Institute released the “National Tourism Economic Operation in the First Half of 2019”. The report shows that in the first half of 2019, cultural and tourism consumption was active, domestic tourism grew steadily, and inbound and outbound tourism developed steadily.
In the first half of the year, the number of domestic tourists is expected to reach 3.08 billion, and tourism revenue will reach 2.78 trillion yuan, up 8.8% and 13.5% respectively. During the holiday seasons such as Spring Festival, Qingming, May Day and Dragon Boat Festival, the overall growth of tourism consumption, the consumption of museums, historical and cultural scenic spots, red tourist attractions, cultural and art venues increased by more than 20%.
The number of outbound tourists has increased faster than inbound tourism. In the first half of the year, the number of inbound tourists is expected to reach 72.69 million, an increase of 5% over the same period of last year; the number of outbound tourists is about 81.29 million, an increase of 14% over the same period last year. The main destinations for exit are still concentrated in the Asian market, followed by the European market. The average annual growth rate of tourists to Europe in the past three years is around 10%.
Consumers’ demand for tourism is increasingly diversified, and personalized tours such as customized tours, self-driving tours, and in-depth tours have steadily increased, and the segmental markets such as ice, snow, summer, research, and night tourism have accelerated. Among them, the development potential of night tourism is huge, and many cities have already introduced …
Editor’s comment: Night travel has become a new direction. However, the rise of night travel will inevitably bring pressure on urban infrastructure and public services such as electricity, water, and subways. This requires tourism companies and city management departments…