Faced with smartphone winter, the blue ocean market for game phones.
In recent years, with the rise and rapid development of the Internet and mobile Internet technologies, the Internet infrastructure has become more and more perfect, and the scale of Internet users has grown rapidly. The online game industry has become an emerging industry in the Internet. Benefiting from the explosive growth of the entire Internet industry, China’s online game industry has shown rapid development, and the overall user scale of online games has continued to expand. Smartphones have also become a must-have for people.
Today’s China has become the world’s most important smartphone production and consumer market. However, as the smartphone market is close to the dividend, the lack of innovation in the industry makes it difficult for products to attract more attention from emerging consumers. According to the IDC report, in the second quarter of 2019, China’s smartphone market shipments were approximately 97,000 units, down 6.1% year-on-year. Faced with the cold winter of smart phones, game mobile phones are valued by some mobile phone manufacturers with keen market insight, and they are beginning to move toward the game mobile phone market.
Game phones make blue oceans on the red sea of smartphones
In 2003, Nokia launched the first non-intelligent game phone N-Gage. Although its criticism was constant, it was the boss of the mobile phone industry at that time, and its behavior was enough to influence the development direction of the world mobile phone industry. Subsequently, foreign LG, Samsung, Sony Love, China’s Nubian, Jinli, Lenovo and other mobile phone manufacturers have also begun to turn to the game mobile phone market. Although the mobile phone at the time was not intelligent, it could not stop consumers’ love for gaming phones.
The rise of mobile Internet has made mobile phone manufacturers turn to intelligent development. After years of rapid development, the domestic smart phone market is close to saturation. The former mobile phone industry big brother Nokia was acquired by Microsoft. In the Chinese market, mobile phone manufacturers such as HTC, Gionee, Coolpad, and Tianyu have gradually disappeared into people’s sights. Today, Huawei, Xiaomi, OV, and Apple occupy the Chinese market.
The domestic smartphone market fell for the first time in 2017. According to data from market analyst firm Canalys, total smartphone shipments in China in 2017 were 459 million units, down 4% year-on-year. With the saturation of the Chinese market, smartphone manufacturers such as Huawei, Xiaomi and OV have begun to go overseas to find new growth markets.
In this grim industry environment, there are still new recruits in domestic smartphones. The competition in the smart phone market is becoming more and more serious. With the increasing power of hardware upgrades, the market segment has become a new way out. OV launched a camera phone for the women’s market, and Xiaomi and Jingdong launched the game phone black shark. The Red Sea battlefield of smartphones has intensified.
The emergence of the game mobile phone black shark in 2018 has aroused the attention of many mobile phone manufacturers. In the same year, Nubia launched the Red Devil game mobile phone. In July of this year, Asustek and Tencent cooperated to launch ROG game mobile phone 2. After that, the black shark game mobile phone was also released.