Can the “secondary market” of “getting young people get the world” save the winter of cultural investment?
It was learned that the recent “Molecular Interaction” has completed Tencent TOPC Fund Ten Thousand RMB A+ round of financing. Previously, “Molecular Interaction” had obtained the A-round investment of the tipping point capital and Rugao Capital and the 10 million angel round of financing.
“Molecular Interaction” is a comprehensive media company focusing on the development of pan-quaternary IP incubation. Its business includes comics IP incubation, content marketing, animation production, and derivative development. Targeting the secondary group, “Molecular Interaction” emphasizes advertising marketing and content production, and positioning “a new form of communication organization that uses social thinking to achieve integrated communication for young people.” Based on social media, the “Molecular Interaction” business is mainly concentrated on three levels: Integrated marketing communication focusing on social media platforms, original IP incubation and development of social media platforms, film development and production (mainly based on animation development) ).
The works of “Molecular Interaction”‘s comic IP series “Non-Human”, “The Beast”, “Wansheng Street” and other works are on social media such as Weibo and Tencent Animation and Comics. Received excellent data performance and stayed in the headline. Its homemade anime “Non-human 哉” as an explosion of anime, Douban score of 9.0 points, total playback over 1 billion, microblogging topic reading The amount exceeds 39.8 billion, and the total number of youth broadcasts to the animation day and the peak of comprehensive heat are TOP3 and TOP2 respectively. The advertising marketing in “Inhuman” animation includes Pizza, Nestle, Uniform, etc. brands, relying on anime such as “Inhuman”, “Molecular Interaction” also carried out IP image authorization cooperation with some advertisers. .
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Before the “Molecular Interaction” had cooperated with Penguin Video to produce the first season of “Non-Human”, the second season of “Inhuman” and “Wansheng Street” will also be produced in cooperation with Penguin Video. This investment is also the financing completed by Tencent TOPIC Fund based on the IP development ideas and multi-business capabilities of the “Molecular Interaction”. Talking about entertainmentIn the industry financing market, Xu Bo, CEO of “Molecular Interaction”, said: “I personally feel that the investment market of cultural and entertainment circuits will not always be in the cold winter. Returning to the fundamental logic, companies that run excellent works that can create commercial value will continue to be Investment market discovery.”
“Molecular Interaction” has launched a new round of financing plan. The two rounds of financing will be mainly used for the film and game development of Series IP, and will expand the derivatives business and layout. Offline consumption scenarios.
Related data shows that the number of users of China’s universal secondary elements is nearly 350 million, and the market size exceeds 100 billion. Previously reported a number of companies in the pan-secondary market, including: the two-dimensional creation community “Touch Man “The world’s first virtual anchor “Kizuna AI, In the next step, we will focus on “Look at comics for “Community+IP”. It will also continue to focus on the pan-secondary market.