“Food and Beverage” has the highest density in the Suzhou market, with sites in more than 1,100 communities, and the Shanghai market currently has 1,800 sites.

Learn,Fresh food completed the C+ round of financing. The investors are “Easy Group” and “Suzhou High-tech Venture Capital” with an amount of RMB 250 million.

According to iResearch’s “2019 China Fresh E-commerce Industry Research Report< /a> data, the transaction volume of China’s fresh e-commerce market exceeded 200 billion yuan in 2018, and it is expected to maintain a growth rate of 35% in the next three years. The market size of the fresh-selling track is expanding year by year, attracting new retailers, pre-positions, community-selling and other players in different formats.

“Food and Food Fresh” is a fresh and fresh retail enterprise with online ordering and offline intelligent freezer. Different from the traditional fresh e-commerce B2B2C model, the “food and fresh food” adopts the C2B2F mode, from the user to the enterprise to the factory (farm), through the reverse custom route, to achieve zero inventory through sales and order purchase. With the community wisdom micro-cause field as the service point, through the large-scale direct mining and intensive cold chain distribution, the agricultural production base and consumers are directly connected, and the cost of circulation is reduced.

The business model of “food and fresh” has two characteristics:

  • A unique solution to the “last mile”. Reduce the “last mile” compliance cost by deploying the self-reporting cabinets in the community as a tool for consumer compliance.

  • Aiming at the current market share of fresh food, more than 90% of the market is characterized by planned consumption. The main focus is to build a C2B supply chain system through pre-sales to optimize the fresh circulation costs.