From tradition to “new retail.”
Editor’s note: This article is from WeChat public account “Chinese Business Strategy” (ID: hstl8888), author Zhang Jinjing.
Going to the gym, no card is not enough. After I finished the card, it was not finished yet. A number of enthusiastic coaches will come around from time to time to help you “correct” the fitness mistakes, by the way: Did you buy a private lesson?
However, even with such full marketing, the domestic gym still barely makes money.
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The fire of the stars in the Chinese gym is derived from a training course more than 30 years ago.
In 1983, the National Sports Commission, which had just held the first Bodybuilding Invitational Tournament, officially participated in the annual meeting of the International Bodybuilding Federation and invited experts to come to China for exchanges.
Ben Wade, then president of the International Health Federation, was pleased to be invited.
The National Sports Commission initially wanted to invite coaches from various weightlifting professional teams to participate in the training, but Unable to withstand the public’s enthusiasm for fitness, the training class was finally held at the Workers’ Stadium in Beijing.
It is said that there are thousands of people present at the audience.
Wade feels the Chinese passion for fitness and the size of the market.
So, he is reluctant to leave.
After communicating with the National Sports Commission, Wade Fitness Academy appeared on the land of China.
After that, the bodybuilding coaches who rushed around the world received international training through this window, and the fitness professional team began to emerge.
These people are regarded as the “fire” of the Chinese fitness industry.
With “fire”, there is the first commercial gym to eat crabs.
In 1986, Shenzhen Shekou opened the first five-star hotel in line with international standards – Nanhai Hotel. The first real commercial gym in China was also invested and operated by the Hong Kong boss in this hotel in 1989.
Fitness, start to become a business.
After a long period of time, the domestically-run gymnasium was subject to