The new oxygen CEO Venus shared the plan of the post-listing company at the press conference, saying that the next strategy is “one horizontal and one vertical”, that is, continue to deepen in the medical and beauty industry, do the industry Internet, and expand to the dental category in the category. Consumer medical field.
On August 7th, “New Oxygen 2019 Medical Aesthetics White Paper” was released in Beijing. The white paper shows that China’s medical and beauty market is still developing at a high speed. In 2019, the consumption of Chinese medical beauty will exceed that of the United States, Brazil, Japan, Korea, etc. One. With the entry of a new generation of consumer groups, market sinking and medical anti-aging will become mass consumption, the growth of China’s medical and beauty market is mainly reflected in the continuous improvement of the penetration rate of traditional medical and beauty consumers.
The new oxygen CEO Venus shared the plan of the company after the listing at the press conference, indicating that the next strategy of the new oxygen is “one horizontal and one vertical”, that is, to continue to deepen in the medical and beauty industry, to do the industry Internet, and at the same time in the category. Expanded to the consumer medical field such as dental.
At present, the total daily usage of the new oxygen APP in the medical beauty field accounted for 84.1%. According to Qianfan data, in the wider Internet consumer medical field, the new oxygen APP has surpassed the good doctor online and micro-medicine, becoming the second place in the field just below the safe doctor.
“One horizontal and one vertical” deep cultivation of medical beauty Expanded categories
In Venus’s view, the industrial Internet is to pick out all the production factors in the industry, and then let each production factor be Internetized. The overall industrial efficiency will be greatly improved, the cost will be greatly reduced, and the industrial structure may also be Will get an adjustment. For the new oxygen, it is also building a complete medical and aesthetic industry Internet ecosystem including consumers, doctors, hospital institutions, consultants, manufacturers, and people.
In terms of empowering doctors, New Oxygen has launched the “New Oxygen Doctor” app, which can be used as a doctor’s self-media platform to help doctors manage fans, provide doctors’ questions and answers, and pay for appointments.
In the more intuitive new oxygen 2019 medical beauty industry white paper, the new oxygen “million doctors” in 2019Medical beauty platform.
“There are reports that some black companies buy photos of others online to create fake diaries. In this respect, we have reported to the public security organs, and these actions are against us. We will be very strict. To check, we also know that for a word-of-mouth platform like us, the word of mouth of consumers is actually the lifeline of the platform.” Venus said.
The entrance of the giant is a good phenomenon. This is the sunrise industry
In the past two years, the medical and beauty industry has become an area of focus for entrepreneurs and giant companies. Among the startup companies, the new oxygen company established in 2013 officially completed the IPO in the first half of this year. Among the giant companies, Ali and the US group also entered the field.
The medical beauty industry used to be a niche consumption in a high-line city. However, from this year’s trend, medical beauty is “out of the circle” from the small plastic surgery market, and enters the vision and life of the mass consumer group. On the one hand, in 2019, the proportion of consumer users in new first-tier cities in China exceeded that of first-tier cities for the first time, and the main consumption continued to sink. On the other hand, anti-aging, hair growth, weight loss and other effects are recognized by more and more consumers.
Reviewing consumer medical treatment, in addition to medical beauty, plus dental, dermatology, physical examination, etc., there are 600 billion in 2018, and it is expected to reach 1,220 billion by 2022.
Venus said that the Internet giant’s entry into the medical beauty is a good phenomenon, which means that people can more and more look at the medical and aesthetic industry with a more normal eye. New oxygen in this industry for 6 years, most of the society for medical beauty In fact, wearing colored glasses to see, the entry of large companies just proves that medical beauty is a very promising sunrise industry in the future.
Talking about how to face the competition of big companies, Venus said that new oxygen has advantages and disadvantages compared with big companies. Large companies are massive traffic and have a wide range of user awareness. The advantage of the new oxygen is that the content of the new oxygen platform has accumulated for 6 years. It may take a long time for any large platform to accumulate to such an order of magnitude; in the professional field of medical care, the advantages of the vertical platform are more obvious. “China’s vertical Internet medical platform has been developing for many years. Good doctors and Chunyu doctors have been deeply cultivating for many years. The more vertical, the more consumers think the field is professional.”
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