Will the split mobile Internet be reconnected by the applet?

The WeChat applet has released a new capability.

August 9th, we learned that WeChat is testing “PC side support to open small programs” Capability: Users chat on WeChat PC The small program message received in the scene can be directly opened on the PC side, and the interface is consistent with the mobile terminal. Other PC environments do not currently support opening small programs.

The WeChat team said that hopes to help users use the applet more consistently in the chat scene through this exploration. Currently the ability to support Windows 7 and above operating systems, Mac will open the test in the near future. This capability pattern will be continuously optimized during the testing phase. Developers can experience, adapt and preview with the latest WeChat PC beta and the latest developer tools.

The WeChat applet was launched on December 28, 2018, and more and more new features were released. Recently, small programs have added background positioning functions, small program floating windows, one-to-one code, and AR capabilities. These features make people see the ability of small programs to connect online and offline, especially like one thing and one code, so that each offline item has a separate QR code, users can scan the QR code to get the item. information.

Small programs are new traffic, and eight giants have entered the market, and small programs have become their strategic products, and the competition is becoming more and more fierce. Quest Mobile’s “Small Program 2019 Half-Year Report” shows that as of June 2019, the total number of WeChat applets was 700 million, and the number of small programs with MAU exceeding 5 million reached 180. Among them, life service, mobile shopping, and mobile games ranked MAU Top 3, with users reaching 528 million, 432 million, and 348 million, respectively.

However, the development of small programs on these platforms has its own focus. The advantage of the WeChat applet and the QQ applet is the social relationship, which can be fissioned through the acquaintance relationship. Alipay applet and Taobao light store are closer to business and life scenes. The advantage of Baidu smart applet is search. Behind the headline and vibrato is a huge entertainment content ecosystem. With the development of small programs, the respective characteristics of the platform will become more and more prominent.

The front line | WeChat internal test

Small programs may be new Internet forms and traffic after the PC Internet and the mobile Internet.

At the end of the mobile Internet, according to QuestMobile, the number of mobile Internet users in Q2 this year was reduced by 2 million, and the growth rate of users grew to a single place. But Alipay, the general manager of Alipay’s Open Ecology Division, said that the China Mobile Internet demographic dividend has not peaked, and the small program Internet has just begun. Guan Zhong said that when the demographic dividend theory is no longer sustainable, the value of users, service values, and business efficiency will be truly reflected.

In addition, in the era of mobile Internet, Super App formed a block of information, and traffic was split. A small program that is everywhere and ready to touch, may break this barrier and achieve information connectivity. Prior to this, it may be the interoperability of small programs in the giant product ecosystem, such as PCs can open small programs. Whether the browser will open the applet in the future is also a very worthwhile thing to look forward to.