The “small but beautiful” one plus TV, the ecological support may be insufficient.
One plus has been rumored to be a smart TV, but some related details have only recently flowed out.
According to many foreign media reports, one plus may release its own brand of smart TV in September this year. Smart TV sizes are divided into 43吋, 55吋, 65吋 and 75吋. According to the distribution of the smart phone market, the lower-priced 43-inch smart TV will be sold in the Indian market, and 75-inch products will be sold in China.
One plus smart TV will use OLED panel with a resolution of 4K. It will use the Android operating system, which may be controlled by Bluetooth 5.0 signal transmission on the mobile phone, or it may be connected between the mobile phone and the TV through the mobile operating system. This product will also have a built-in voice assistant.
From the details that have been revealed, one plus TV is closer to the product features of smart home manufacturers such as Xiaomi, Hisense and TCL: using high-resolution screens and mainstream screen sizes, relying on voice assistants for voice control, and To some extent, it is connected to the mobile phone. However, one plus TV lacks the chip and operating system technology of the glory and wisdom screen, and lacks the ecological support of commercial applications. It is difficult for the two to compare at the same level.
One plus in September 2018, smart TV is one of its development goals. But in the Chinese market, sales of smart TVs have declined in 2018. Smart TVs from various vendors are increasingly given the role of smart home portals. The competition among various manufacturers for this market lies in consolidating and perfecting their own ecosystem. Always emphasize the need to be “small and beautiful”. If you need to improve your competitiveness, you must consider achieving cooperation and cooperation with other Internet applications.
China’s smart TV sales experienced negative growth in 2018, but the competition for this entry by various vendors is far from over. Source: Prospective Industry Institute
In the heart of a mobile phone in India, Xiaomi has also become the number one TV brand in 2019. Millet relies on the usual price/performance ratio to occupy a large competitive advantage in India’s 55-inch and below TV market. One plus mobile phones mainly occupy the high-end market in the Indian market, and acquire users with extremely simple design. Unless one plus TV has similar high-end design and sells high-end prices in the same level of market, it will have a fierce market competition with Xiaomi TV.
Before, one plus founder and CEO Liu ZuohuHe once said on social media that one plus is developing self-developed graphics processing chips, and the level of TV imaging will reach Sony’s standard. This may be the direction in which one plus will be differentiated on television. But can this differentiation make the OnePlus TV as successful as its mobile phone? It may not be so optimistic.