The time it was originally planned to sell in Europe in 2020 has not changed.
Editor’s note: This article is from “Future Car Daily” (WeChat public ID: auto-time), author: NIU Xiao Tong.
Author | Niu Xiaotong
Edit | Liang Chen
Gili Lectra, which was originally planned to enter the European market in 2020, has recently made some adjustments.
Alain Visser explained that the replacement of the production site was due to the excellent sales performance of the Volvo XC40, resulting in no excess capacity for the production of the Volvo plant in Belgium.
Linke is a mid- to high-end auto brand under the Geely Group. It was established in 2017 by Geely Holding Group and Volvo Car. Geely Automobile, Volvo Cars and Geely Holding jointly held shares. From the very beginning, Lectra was positioned as a global brand.
Geely’s initial plan was to first produce the Lectra 01 from the Volvo Belgian foundry and enter the European and American markets within two years.
If the plan is successful, the company will become the first Chinese independent car brand produced in Europe.
In order to expand the market, Lectra originally planned to adopt a “subscription service” model similar to leasing in Europe. Users can choose to pay a certain subscription fee each month to use the car, and they can choose to return after a period of time. This model was developed from the study of Lectra. According to Lectra’s research in the European and American markets, consumers who claim “can’t afford a car” spend up to 500 euros a month on travel.
“Subscription mode” can be seen as an attempt to lead the layout of travel services. Alain Visser said in an interview that for travel service companies that buy cars, they Only concerned about which car manufacturer offers lower prices, the long-term profitability of car companies will be at risk, so “car companies should be their own travel service company.”
But the global plan of the company is not going well. At the end of 2018, Volvo delayed production at the Belgian factory at The plan of Lectra. A Volvo spokesman said production plans have changed due to macroeconomic uncertainty.
In addition, Alain Visser expressed his affirmation as to whether the future will become a pure electric vehicle brand. “(This change) will happen, it’s just a matter of time.”
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I am Niu Xiaotong, the author of the Future Auto Daily, who is concerned about the dynamics of cars and travel technology, and welcomes exchanges at any time. My WeChat is NEXT0117, please add a note name, company, position.
