When was the last time you purchased a physical record?

“After 00” Billie Eilish is one of the hottest new singers in Europe and America. She has several singles that have been certified as “Golden Records” or “Platinum Records”, but she have never bought a physical CD.

▲ 17-year-old Billie Eilish has not bought a CD from ES

I believe she is not the only one.

Streaming has become the main way most people listen to songs. As early as 2014, the total amount of music consumption generated by American streaming media exceeded the entity for the first time.The sale of the CD was still lower than the digital record download at the time. By 2017, streaming media exceeded all media for the first time, Become a big fan of American music consumption.

International Recording Industry Association (IFPI) at “Global Music Report 2019: Industry Status” According to a>, in 2018, the proportion of streaming media in 47% has become the highest income for artists in the music industry.

Although the CD is no longer the primary way for most people to listen to music, the record company has found a new position for them – a “gifts” bundled with concert tickets.

“Free” record, punching the artifact

Madonna launched her new album “Madame X” on June 14th, and immediately reached the top of the Billboard 200 album list in the first week of her launch, becoming her 9th top album.

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