Audiobooks are more than just derivatives of the web.

Editor’s note: This article is from WeChat public account “investing in the network (ID: China-Venture), author Li Li, Editor Tao Huidong, is authorized to publish.

The payment rate for audio books is 47%, and the value of lazy books is 2 billion. Is online audio still burning?

At present, the entire online audio market is still in the stage of burning money for scale and expansion. Although some companies have achieved profitability, most of them are still at a loss stage.

“It doesn’t matter, you don’t look for me. I don’t know how my own book is adapted. But it’s a pleasure to find that my book has been adapted into an audiobook.”

Green vegetables and fried tomatoes are the original authors of the top 30 audio books “The Best of the Emperor” in the popular list of lazy people. As of the time of writing, the audio books of his works have reached 260 million. Prior to this, all matters relating to the extension of copyright were handled by the contracting website.

In the interview, the post-90s network professional writer showed his curiosity about the audiobook. He even took the initiative to ask the cast network about a lot of questions about the lazy people listening to the book and the entire audiobook market. “I see More, less listening, but many friends around are listening.”

In fact, audio books are more than just derivatives of the web. According to iResearch, 47.3% of audio app users paid for content in 2018. On August 7, the lazy listener completed a new round of financing, led by the cornerstone capital, and 3,000 capital investment, with a financing amount of hundreds of millions, and a post-investment valuation of about 2 billion yuan. According to Liu Ling, executive director of the Capital Investment Department, he said in an interview with the China Investment Network that “lazy people are already a company that realizes tens of millions of net profits.”

At present, the entire online audio market is still in the stage of burning money for scale and expansion. Although some enterprises have achieved profitability, most of them are still at a loss stage. Liu Ling believes that if the enterprise can achieve a positive profit of 10 million scale, the representative enterprise model itself does not depend on external financing, and it is a mode that can continue to go down.

Webtext upgrade with audio book